Tecnogas "No Heart Feelings" - Moving Love & Food Story | Clapboard Ad Archive

No Heart Feelings

Description

In October 2019, Tecnogas launched a poignant film campaign in Thailand titled No Heart Feelings, created by Grey and brought to life with the expertise of Associate Creative Director Nonthaporn Ketmanee. This emotionally charged short film, produced in collaboration with GREYnJ United, Tecnogas Thailand, and HubHoHin Production, was filmed in Italy—the brand's country of origin—under the direction of renowned filmmaker Tong Banjong. The narrative centers on a couple facing a critical juncture in their relationship, where doubts arise about their future together. The campaign masterfully intertwines themes of love and food, two universally relatable elements, to evoke deep emotional resonance and highlight Tecnogas's commitment to superb quality. By tapping into this intimate and authentic storytelling approach, the film not only captivates audiences but also repositions Tecnogas in the consumers' minds as a premium brand that understands the subtle beauty of everyday moments. Rooted in the electronics and technology industry, the campaign leverages its cinematic storytelling to differentiate Tecnogas in a competitive market, reinforcing brand loyalty while inviting viewers to reflect on the complexities of relationships and the role that shared experiences—like cooking and dining—play in sustaining emotional connections. The use of heartfelt storytelling combined with high production values and an evocative script ensures No Heart Feelings stands out as a memorable piece of branded content, successfully communicating the brand’s values through a culturally resonant and visually compelling narrative in the Thai language.

Credits

Client

Tecnogas

Agency

Grey

Sound Mix

PARNTHEP PURANASUKON / Wild At Heart Co.

Sound Studio

WILD AT HEART Co., Ltd

Music

Chatchai Pongprapaphan

Colorist

SIRADHANAI PHUNGNOI / Littlebee Lab

Editor

Thammarat Sumethsupachok

Post Producer

Patcharee Sakunruangwat

Crew

Supachai Bunnak, Pacharaporn Hitanant

Casting Director

Surangkana Suwanjinda

Cinematographer

Niramon Ross

Producer

Nattapon Kornkaew

Film Director

Banjong Pisanthanakun

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Campaign Proposition

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