Sunfeast Mom's Magic - Celebrating Mother-like Figures | Clapboard Ad Archive

Mother's Day

Description

This campaign titled 'Mother's Day' was published in India in May 2018. It was created for the brand Sunfeast Mom's Magic by ad agency Ogilvy. This digital medium campaign in the confectionery, snacks industry contains 1 media asset. The campaign aimed to celebrate the love of mothers all around us by acknowledging mother-like figures that have positively impacted the lives of those they care for. The special film was dedicated to the #MomsMagic that comes in various forms at various times in our lives. The campaign encourages people to recognize and appreciate these impactful relationships. Celebrating Mother's Day in a unique way, Sunfeast Mom's Magic aimed to evoke emotions and resonate with the audience by highlighting the significance of maternal figures in our lives. Seven years ago, this campaign showcased the true essence of motherhood and the magic that these figures bring into our lives.

Credits

Client

Sunfeast Mom's Magic

Agency

Ogilvy

Group Chief Creative Officer

Sonal Dabral

Chief Creative Officer

Mahesh Gharat, Azazul Haque

Copywriter

Mahesh Gharat, Nilesh Kulkarni

Executive Vice President

Tithi Ghosh

Account Management

Raghav Chitra, Anvita Arora

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Campaign Proposition

The 'Mother's Day' campaign by Sunfeast Mom's Magic in 2018 aimed to celebrate the love of mother-like figures who have positively impacted people's lives. Through a narrative approach, the campaign sought to convey the brand proposition of acknowledging and honoring the various forms of #MomsMagic present in our lives. By veering off the beaten path for Mother's Day, the campaign stood out in the Confectionery/Snacks industry in India, connecting with the audience on a personal and emotional level. The insight of focusing on the roles of mother-like figures resonated with the intended audience, highlighting the brand's value of recognizing and appreciating the love and care that comes from different sources.

Creative Device

FORMAT#5 EXEMPLARY STORY — Tells a story where the product plays a vital role in the plot or resolution. The campaign for Sunfeast Mom's Magic uses the format of an exemplary story to convey its message. The brand celebrates Mother's Day by showcasing different mother-like figures who have positively impacted the lives of those they care for. By telling the story of these relationships, the campaign emphasizes the love and magic that comes from maternal figures, aligning with the brand's core values. This emotional narrative helps to connect with the audience on a personal level, making the message more meaningful and memorable. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

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