Speaqua Sound x Rolling Stones Waterproof Speakers | Clapboard

Speaqua x The Rolling Stones

Description

Speaqua Sound Co., a pioneer in waterproof and versatile portable audio, proudly announces an exclusive collaboration with the legendary rock and roll band, The Rolling Stones, through its limited-edition collection launched in 2024. This distinctive range highlights three of Speaqua’s flagship models—The Cruiser H2.0, Barnacle Pro 2.0, and Barnacle Vibe 3.0—each uniquely adorned with The Stones’ iconic lips and tongue logo, merging the rebellious spirit of rock and roll with Speaqua’s cutting-edge, adventure-ready design. The campaign, created by the ad agencies Los Films and Los York, is brought to life in a dynamic film spot directed by Gabriel Novis and shot on 16mm film with an Aaton camera to evoke a nostalgic, timeless feel reminiscent of classic films from the 80s and 90s. Set against the gritty backdrop of New York City, the spot follows a young skateboarder navigating urban landscapes, accompanied by “Angry,” the lead single from The Rolling Stones' latest studio album Hackney Diamonds. This visual narrative aims to capture the enduring essence of The Stones’ music while reinforcing Speaqua’s mission to bring more music to more places. The Cruiser H2.0 stands out as a compact, portable speaker featuring a built-in bottle opener, ideal for on-the-go use, while the Barnacle Pro 2.0 and Barnacle Vibe 3.0 models offer advanced functionality, including mounting stations and the ability to store up to 2,000 songs. With a creative team that includes director of photography Bernardo Negri, editor Dana Abraham, colorist Joseph Bicknell, VFX artist Gomi Agui, and sound designer B.D.S., the campaign bridges rock heritage with modern audio innovation, appealing to both music enthusiasts and adventure seekers alike.

Credits

Client

Speaqua Sound

Agency

Los York, Los Films

Director

Gabriel Novis

Starring

Bob Badonic & Lindsey B

Cinematographer

Bernardo Negri

Crew

Colton Huynh

Producer

Steven Melendez

Editor

Dan Abraham

Music

BDS

Vfx Studio

Miagui

Color

Joseph Bicknell, Company 3

Post Production

LOS FILMS & LOS YORK

Campaign Proposition

The Speaqua x The Rolling Stones campaign strategically positions Speaqua Sound as a brand that merges cutting-edge portable audio technology with iconic cultural heritage, promising a blend of robust design and timeless rock and roll spirit. Through its limited-edition collection featuring three flagship waterproof speakers adorned with The Rolling Stones’ legendary lips and tongue logo, the campaign conveys a promise of durability, style, and a rebellious, adventurous lifestyle that resonates with music lovers seeking both premium performance and cultural connection. The market strategy leverages an insightful cultural partnership with The Rolling Stones to tap into the band’s enduring influence across generations, thereby expanding Speaqua’s appeal beyond typical tech consumers to rock enthusiasts and lifestyle adopters who value authenticity and creative expression. The campaign’s creative execution—a kinetic travelogue through gritty New York streets filmed on 16mm film to evoke a nostalgic, timeless feel—engages its audience through cinematic storytelling that aligns with both the band’s legacy and the brand’s rugged, adventure-ready identity. By pairing the visuals with “Angry,” the lead single from The Stones’ latest album, the campaign reinforces relevance and immediacy while celebrating a spirit of resilience and timelessness. This blend of retro aesthetic with modern functionality positions Speaqua as not just a speaker brand but a cultural statement, effectively targeting consumers who seek to carry music’s rebellious energy into active, on-the-go lifestyles.

Creative Device

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. This campaign centers on a young skateboarder exploring New York to a Rolling Stones soundtrack, visually linking Speaqua’s limited-edition speaker to a lifestyle and attitude—urban, adventurous, rebellious, and music-loving. The campaign avoids an explicit story arc, literal problem/solution setup, or direct demonstration. Instead, it elevates the brand by showcasing aspirational user imagery that embodies the spirit of the Rolling Stones and the product’s adventurous, style-driven appeal, making the lifestyle the primary creative driver. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

Competitive Planks

Bose – Market Positioning Bose positions itself as a premium audio brand known for superior sound quality, innovative noise-cancellation technology, and sleek, durable designs. Emphasizing lifestyle integration and high-end performance, Bose targets discerning consumers who seek immersive audio experiences across portable and home speaker systems, blending advanced engineering with refined aesthetics.

JBL – Market Positioning JBL focuses on delivering robust, powerful sound with rugged, durable designs tailored for outdoor and active lifestyles. Their wide product range balances affordability and quality, appealing to music lovers seeking value-packed, waterproof, and portable speakers that perform well in diverse environments, from casual use to adventure-ready scenarios.

Ultimate Ears (UE) – Market Positioning Ultimate Ears carves its niche with ultra-portable, waterproof Bluetooth speakers known for 360-degree sound and bold color options. Targeting tech-savvy, social consumers, UE highlights durability, high battery life, and party-ready features, creating a brand synonymous with immersive sound on the go and vibrant, lifestyle-oriented design.

Sony – Market Positioning Sony leverages its extensive electronics expertise to offer portable speakers that integrate cutting-edge audio technology with smart features like voice assistants and multi-device connectivity. The brand appeals to innovation seekers who value a comprehensive tech ecosystem, high-quality audio performance, and stylish designs suitable for both casual and audiophile users.

Bang & Olufsen (B&O) – Market Positioning Bang & Olufsen occupies the luxury audio segment, blending Scandinavian design sophistication with exceptional sound precision. Their portable speakers target premium consumers who value exclusivity, craftsmanship, and aesthetic appeal, positioning their products as high-end, lifestyle statements that deliver superior acoustic experiences combined with artful design.