This Siili Solutions campaign reframes recruitment as authentic storytelling, celebrating individuality and belonging— Clapboard's Global Ad Archive.

Internet / Technology

Hello, Future Friend - Siili Solutions | Clapboard Ad Archive

Other Internet / Technology Campaigns

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Hello, Future Friend - Siili Solutions | Clapboard Ad Archive

Hello, Future Friend positions Siili Solutions at the intersection of inclusivity and authenticity with a self-promotional film campaign that reframes recruitment messaging for Finland’s competitive internet and technology sector. Created and executed by Siili Solutions itself, the work distinguishes the brand from its Nordic peers—such as Reaktor, Futurice, Solita, Vincit, and Gofore—by front-loading real employee stories and personal passions as the hook for attracting new talent. The campaign’s creative core is the honest depiction of Siili employees not at workstations, but immersed in their favorite hobbies, breaking down corporate conventions to present a workplace defined by individuality, openness, and true community spirit. The narrative gently but purposely dissolves the transactional trappings of traditional hiring communications, reimagining the potential candidate not as a resource, but as a future collaborator and friend within the unique Siili work culture. By inviting viewers to join a team where authenticity is prized and collaboration drives progress, the campaign delivers a persuasive employer brand message calibrated for contemporary talent ambitions—people seeking not just a job title, but a place where they can make a meaningful impact as themselves. The call to action, integrated simply as a natural endpoint to the narrative, underscores Siili Solutions’ role as a community where people join to build real things together. What Clapboard’s taxonomy would classify as FORMAT#10—Associated User Imagery, this campaign exemplifies the power of showing relatable, aspirational user profiles to forge an immediate emotional connection with its recruiting audience. Eschewing any product or technical narrative, the film instead crafts an experience that resonates on a human level, aligning the Siili brand with industry trends favoring cultural fit, workplace diversity, and inclusive storytelling. The focus on authenticity and genuine connection reframes Siili Solutions as not merely another employer in the technology and electronics market, but as a brand where unique identities shape company culture and progress. The campaign earns 63/100 in Clapboard’s global creative archive. In a market often oversaturated with formulaic recruitment spots, Hello, Future Friend signals the rising expectation that brands address workplace culture with the same creative ambition as consumer-facing campaigns.

Credits

Client

Siili Solutions

Agency

Siili Solutions, Helsinki, Finland

Production House

Kuulu Oy

Category Mind Map

48%

The "Hello, Future Friend" campaign by Siili Solutions positions the brand as a welcoming and inclusive community where individuality is embraced, and collaboration drives innovation. The central proposition emphasizes that Siili is not just a workplace but a space where diverse talents and personal passions come together to create meaningful impact. By showcasing real employees engaged in their hobbies, the campaign humanizes the brand, reinforcing the idea that authentic connections and shared goals define the company culture. This approach promises potential candidates a supportive environment where they can bring their whole selves to work and contribute as part of a collective effort. Strategically, the campaign leverages a narrative format to build emotional resonance, focusing on storytelling rather than traditional recruitment messaging. It taps into the insight that modern professionals seek workplaces offering both community and individuality, recognizing that cultural fit and genuine connection are often as important as job roles. The creative angle of highlighting employees’ personal interests serves to break down corporate stereotypes and attract candidates who value openness and collaboration. By targeting audiences who desire a sense of belonging and meaningful work within the technology sector, the campaign differentiates Siili Solutions in a competitive market. The call to action, directing viewers to open positions, is seamlessly integrated within the authentic narrative, making the recruitment message feel natural rather than transactional. Overall, the campaign strategically blends employer branding with storytelling to forge an emotional link with prospective talent, aligning Siili’s identity with evolving expectations of workplace culture in the technology industry.

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. “Hello, Future Friend” centers on authentic Siili Solutions employees, highlighting their unique backgrounds, hobbies, and the spirit of connection at work. Rather than solving a problem or telling a product-driven story, the film presents relatable, aspirational profiles of diverse workers, inviting viewers to imagine themselves as part of that community. The focus on real people—“our people… exactly as you are”—solidifies this as classic associated user imagery, targeting potential recruits by mirroring the desired audience. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

1. Reaktor – Market Positioning Reaktor positions itself as a forward-thinking technology consultancy known for blending design, engineering, and business consulting to create scalable digital products. They emphasize innovation, agility, and a strong collaborative culture, targeting clients who seek transformative tech solutions built with a user-centric and sustainable approach. 2. Futurice – Market Positioning Futurice differentiates through its commitment to agile software development and digital innovation, focusing on co-creation with clients. Their strategic angle centers on empowering organizations to adapt rapidly with human-centric design and continuous learning, fostering a culture of openness and innovation in the Nordic technology landscape. 3. Solita – Market Positioning Solita markets itself as a data-driven digital transformation partner with expertise across cloud services, data, and AI. They position as a trusted advisor aiming to harness data intelligence for competitive advantage, offering end-to-end solutions that integrate technology with business strategy and sustainable development principles. 4. Vincit – Market Positioning Vincit highlights a culture-first approach, emphasizing employee well-being and long-term client partnerships. They focus on custom software development grounded in quality, clear communication, and predictable delivery, aiming to stand out as a reliable, human-centered technology partner especially in the Nordic region. 5. Gofore – Market Positioning Gofore brands itself as a digital transformation facilitator with a strong consultancy edge, combining IT, design, and change management. Their strategic emphasis is on creating sustainable impact through innovation, transparency, and empowering customers to evolve in a rapidly changing digital environment with socially responsible values.

Q: What is Hello, Future Friend about? A: Hello, Future Friend is a 2021 film campaign created and produced by Siili Solutions in Finland, targeting the Internet and Technology sector. The campaign serves as an agency self-promo, focusing on the unique individuals who make up Siili Solutions’ workforce. Through a narrative-driven film, it showcases real employees engaged in their personal hobbies, illustrating how the company’s culture of togetherness and inclusivity brings people from diverse backgrounds together to achieve shared goals. The central creative idea is to present Siili Solutions as a welcoming community where individuality is valued and authentic connections are at the heart of innovation. Q: What creative device does Hello, Future Friend use? A: Hello, Future Friend employs FORMAT#10 ASSOCIATED USER IMAGERY, as classified by Clapboard’s 12-format taxonomy. This creative device centers on portraying authentic Siili Solutions employees, highlighting their diverse backgrounds, interests, and personalities. By focusing on real people rather than actors or abstract representations, the campaign invites viewers—particularly potential recruits—to see themselves reflected in the company’s culture. This approach leverages relatable, aspirational user profiles to humanize the brand and foster a sense of belonging, making the recruitment message both personal and compelling. Q: What is the campaign proposition for Hello, Future Friend? A: The campaign proposition for Hello, Future Friend positions Siili Solutions as a workplace where individuality is embraced and collaboration fuels meaningful impact. The brand communicates that it is not merely seeking employees, but individuals who resonate with its values of openness, diversity, and togetherness. By showcasing real employees and their passions, the campaign targets modern professionals in the technology sector who value authentic community and the freedom to bring their whole selves to work. This strategic positioning differentiates Siili Solutions in a competitive market by aligning the brand with evolving expectations of workplace culture. Q: How does Hello, Future Friend rank in Clapboard's archive? A: Hello, Future Friend holds a Clapboard Campaign Score of 63/100 in Clapboard’s global ad archive. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance within the context of employer branding and recruitment storytelling in the technology sector. Q: Who are the competitors in Siili Solutions's category? A: In the Nordic technology and digital transformation sector, Siili Solutions competes with several key players: Reaktor is recognized for its blend of design, engineering, and business consulting, emphasizing innovation and user-centric solutions; Futurice stands out for its agile software development and co-creative approach to digital innovation; Solita positions itself as a data-driven transformation partner with expertise in cloud, data, and AI; Vincit is known for its culture-first philosophy and focus on employee well-being and reliable software delivery; and Gofore differentiates through its consultancy-driven digital transformation services, prioritizing sustainability, transparency, and social responsibility.