Seu cão nunca se sentiu tão em alta

The campaign for Seven Pets’ new premium dog food, "Seven Pets Active Premium Especial," positions the brand as a provider of high-quality, specialized nutrition designed to enhance the well-being of adult dogs across all breeds. The value proposition centers on delivering balanced, complete nutrition with emphasis on premium protein content, improved skin and coat health, optimized digestive wellness, and household benefits such as reduced odor and volume of pet waste. This proposition aims to reassure pet owners that the product not only supports their dog’s health but also improves the shared living environment, elevating the pet’s overall status and comfort. Strategically, the campaign leverages a 360º launch approach integrating advanced audiovisual technology, including AI and 3D production, to create a modern and compelling narrative under the tagline "Seu cão nunca se sentiu tão em alta" (“Your dog has never felt so elevated”). This creative angle appeals to pet owners’ emotional connection to their dogs, framing the product as a premium choice that elevates the pet’s lifestyle and wellbeing. The targeting clearly focuses on adult dog owners in Brazil who seek dependable, high-end nutrition options that promote both pet health and household hygiene. The campaign’s integration across multiple platforms, including a detailed YouTube asset, reinforces its message with thorough product information and a focus on sensory and emotional benefits. The use of local language and regional pricing advisories further demonstrates an awareness of market nuances. Overall, the campaign strategically combines factual product benefits with an aspirational narrative, meeting consumer needs for quality, health, and a better living environment for their dogs.

FORMAT#9 SYMBOLIZE THE BENEFIT — Uses symbols or exaggerated visuals to represent the product’s positive impact. This campaign’s core theme—expressed as "Seu cão nunca se sentiu tão em alta" ("Your dog has never felt so on top")—leans heavily on the symbolic elevation of the dog’s wellbeing rather than a literal demonstration or story arc. Metadata highlights advanced audiovisual production, including 3D and AI, suggesting visually heightened representations rather than straightforward problem/solution dosing. The benefits (shiny coat, optimized digestion, etc.) are likely dramatized with symbolic imagery (e.g., shining, energetic, “up high” visuals), aligning perfectly with FORMAT#9’s focus on visually or metaphorically symbolizing the product’s transformative effects. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats