Sage Helping Business Flow – Empowering SMBs | Clapboard Ad Archive

Helping business flow

Description

Helping Business Flow is a compelling integrated media campaign launched in the United Kingdom in May 2022 for Sage, the leading provider of accounting, financial, HR, and payroll technology for small and mid-sized businesses. Created by VCCP London, this film-driven campaign is Sage’s first global marketing initiative following its brand refresh in April 2022. It speaks directly to the evolving needs of Sage’s SMB customers worldwide, embodying the brand’s new purpose: to knock down barriers so everyone can thrive. At the heart of the campaign are authentic customer stories that highlight the confidence, control, and simplicity Sage software delivers, mixing sharp business insights with a distinct human touch to truly help business flow. The campaign features two 30-second hero films showcasing real Sage users—Laura Rose, CEO of Equestrian Rose Ltd, and Joanne Halsall, Head of Finance at Crow Wood Leisure. These narratives are visually elevated through playful character animation set in a striking black and white environment, with the customer voices seamlessly connected by the iconic Sage green flow. This signature visual element symbolizes how the Sage experience supports customers in advancing to the next level of their business journey. By focusing on real people and their stories, the campaign reinforces Sage’s commitment to providing not only powerful business tools but also expert guidance, helping entrepreneurs and business leaders feel empowered rather than held back. This authentic and visually engaging approach strengthens brand perception, inviting SME audiences to engage with Sage’s innovative technology solutions and embrace a future where their businesses can truly thrive. To learn more, audiences are encouraged to visit Sage.com.

Credits

Client

Sage

Agency

VCCP London

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Campaign Proposition

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