Rinascente Believe in Wonder Christmas Campaign | Clapboard

BELIEVE IN WONDER

Description

BELIEVE IN WONDER is an enchanting film campaign launched in Italy in December 2022 for Rinascente, crafted by the renowned Wunderman Thompson agency. This campaign masterfully blends the realms of fashion and retail services to evoke the magic and wonder inherent in the Christmas season. Central to its message is the idea that every small moment during the holidays can feel imbued with a special kind of magic—one that is tangible and real. Through a beautifully realized journey into a dreamlike world, Rinascente invites audiences to rediscover the spirit of Christmas with elegance and charm. The campaign evokes this through a single carefully produced media asset, showcasing living Christmas decorations that come to life, creating an immersive, atmospheric experience that captures the imagination. It transcends traditional holiday advertising by combining artistic storytelling with a visually captivating presentation, positioning Rinascente stores and online presence as destinations where the wonder of Christmas is not just seen but truly felt. With a focus on dreamy aesthetics and emotional connection, the campaign not only celebrates the festive season but also reinforces Rinascente’s identity as a purveyor of sophisticated style and cultural refinement. It encourages consumers to embrace the intangible magic around them and rekindles a sense of childlike awe and delight amidst the holiday shopping experience. BELIEVE IN WONDER successfully transforms the simple act of visiting a store or browsing online into a magical adventure, reaffirming the brand’s commitment to inspiring wonder and delight during one of the most emotionally resonant times of the year. This campaign represents a strategic fusion of creative vision and seasonal marketing, amplifying Rinascente’s appeal to its discerning audience through the universal language of wonder and festive joy.

Credits

Client

Rinascente

Agency

Wunderman Thompson

Ceo

Giuseppe Salinari

Chief Creative Officer

Lorenzo Crespi

Creative Director

Alessandro Polia, Marco Rocca

Art Director

Elena Pinillos, Martina Odoli Caravajal, Intissar Maaroufi

Copywriter

Silvia Filipucci

Account Management

Roberta Volcan, Luca Lavacca, Jacopo Galimberti

Producer

Virginie Alexandre

Strategic Planner

Annalisa Mazzola

Social Media Manager

Sumeya Bendebka

Production House

Maga Animation Studio

Director And Producer

Massimo Carrier Ragazzi

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Campaign Proposition

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