Ridgeview Wine Estate: Discover Your Ring of Fizz Style | Clapboard

How Do You Pop?

Description

In 2021, Ridgeview Wine Estate launched a vibrant and engaging campaign in the United Kingdom called How Do You Pop?, developed by the ad agency YesMore. This film-based campaign delves into the playful personalities exhibited when opening a bottle of sparkling wine, highlighting four distinct styles: the perfectionist, the magician, the squealy popper, and the first timer. Through five carefully crafted media assets, the campaign captures the essence of these unique moments, encouraging consumers to reflect on their own fizz-opening persona while creating an inclusive and relatable brand experience. Unlike many traditional British wine ads, How Do You Pop? adopts a fresh, fun, and visually distinct approach that sets Ridgeview apart in the crowded alcoholic drinks sector. The campaign’s tone is lighthearted and celebratory, designed to resonate with a diverse audience by combining humor with authenticity, thereby humanizing the brand and its products. Through its imaginative storytelling and bold creative execution, the campaign effectively elevates Ridgeview’s positioning as a contemporary and approachable sparkling wine choice, inviting consumers not only to enjoy the product but also to celebrate their individual style of popping the cork. This strategic blend of cultural relevance and emotional connection ensures strong brand recall and differentiation, making How Do You Pop? a standout example of dynamic marketing communication within the wine industry.

Credits

Client

Ridgeview Wine Estate

Agency

YesMore

Creative Director

Tom Harvey

Creative

Harry Holgate

Copywriters

Tom Harvey, Harry Holgate

Paid Social

Jess Shirling

Production House

Other Brother Studios

Producer

Matthew Lawes Wickwar

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Campaign Proposition

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