Lobster & Shrimp Celebration Remix | Clapboard Ad Archive

We Got It

Description

Red Lobster’s 2023 holiday campaign, We Got It, marks an innovative fusion of tradition and contemporary culture, positioning the brand as a category-of-one that elevates casual dining while maintaining a lively, approachable spirit unlike stuffy fine dining options. Created in collaboration with their agency of record, BarkleyOKRP, this integrated campaign invites Americans to break free from mundane holiday meals dominated by ham, turkey, and overstuffed stuffing, and instead indulge in the unexpected flavors of the Lobster & Shrimp Celebration. Central to the campaign is a creative partnership with gospel legend Pastor Shirley Caesar, whose powerful presence and viral internet fame from the 2015 social remix of her sermon “Hold My Mule” are reinvented for 2023 through a new holiday remix that spotlights the rich, flavorful details of Red Lobster’s limited-time holiday menu. Barkley reimagined Caesar’s original lyrics and recorded her vocal performance for dynamic TV and social media executions. The campaign’s signature We Got It spot features subtitled lyrics paired with a playful bouncing lobster—a nod to the classic sing-along bouncing ball technique—encouraging viewers to join in the festive spirit. The visuals lean heavily on internet culture trends, employing GIFs and boomerang effects to create a fresh and engaging holiday aesthetic. Amplified across Red Lobster’s paid and organic social channels, the remix launches an interactive TikTok challenge, inviting the brand’s Fun Diners community to sing along and share their own moments. The campaign spotlights the new Lobster & Shrimp Celebration menu, showcasing three indulgent dishes including Lobster & Shrimp Seasonal Feast, Lobster & Cheddar Bay Stuffed Shrimp, and Lobster & Shrimp Overboard, featuring seasonal ingredients like savory brioche and a zesty orange rosemary holiday sauce, complemented by new Cheddar Bay Stuffing. This campaign not only reinvents holiday dining with bold flavors but also engages culturally savvy consumers with a timely, music-driven approach that strengthens Red Lobster’s brand connection and holiday relevance.

Credits

Client

Red Lobster

Agency

BarkleyOKRP

Vp

Jeff Matray

Director Of Media

Katherine Cardenas

Director Of Pr And Social Media

Heather Timm

Associate Brand Manager

Cassidy Fishman

Manager

Sara Renfroe

Manager Of Food And Beverage

Jill Nau

Chief Creative Officer

Katy Hornaday

Executive Creative Director

Berk Wasserman

Creative Director

Sam Bonds, Dana Satterwhite, Sam Harris, Benjamin Caruba, Ann Putney, Mark Sandy

Brand Director

Melissa Keith

Brand Supervisor

Jenni Dold

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Campaign Proposition

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