Feel it Now on PlayStation 5

Feel it Now on PlayStation 5 is a dynamic film campaign launched in November 2023 across the United Kingdom and United States by Sony Interactive Entertainment, created in partnership with the renowned agency adam&eveDDB. This campaign deeply explores the emotional intensity and immersive power of gaming on the PS5, capturing the heartbeat of players as they journey through exhilarating worlds. Directed by Henry Hobson via MJZ, the film uses the metaphor of a quickening heartbeat to illustrate the escalating emotions experienced by a player encountering iconic moments—from the fear of facing a Clicker in The Last of Us to the wonder of interacting with mooncalves in Hogwarts Legacy. These bursts of heightened feeling build toward a climactic crescendo that invites the audience to glimpse the extraordinary depth of immersion exclusive to PlayStation 5. Beyond the captivating film asset, the campaign is amplified through a broad range of print, digital, and activation initiatives that further communicate the vibrant emotional landscape that PS5 enables. Coinciding with the holiday season launch, Sony also introduced a suite of innovative hardware accessories including the PlayStation Portal remote player, Pulse Explore wireless earbuds, and Access controller, all designed to expand the ways players engage with the console. Complementing these are the PlayStation VR2 virtual reality headset and the highly customizable DualSense Edge wireless controller, collectively enhancing the gaming experience with unprecedented innovation. By emphasizing emotional connection and technological advancement, Feel it Now on PlayStation 5 effectively positions PlayStation as the gateway to immersive play that transcends everyday entertainment, inviting players to feel more—beyond the ordinary and even beyond imagination.