PB B'laster | Power to Unleash Your Rust-Busting Skills | Clapboard

Get Some

Description

Launched in the United States in May 2021, the "Get Some" campaign for PB B'laster, crafted by Think Media Studios, delivers a powerful and authentic message to homeowners and DIY enthusiasts within the House and Garden industry. This film-based campaign taps into the rugged spirit of the Rust Belt Warrior, encouraging consumers to unleash their inner strength and confidence when tackling stubborn, rusted, or corroded parts around the house and garage. The central narrative highlights PB B'laster Penetrant as the essential tool that empowers even novice users to "Work It Like a Pro," emphasizing both the product’s effectiveness and ease of use. By positioning PB B'laster as a reliable, professional-grade penetrant, the campaign reinforces the brand’s legacy since 1957 as a trusted manufacturer of penetrants, lubricants, cleaners, solvents, rust removers, greases, and protectants. The messaging leverages the brand’s heritage and reputation to build trust while motivating action with the compelling tagline "Because B'laster Freakin' Works!" Complementing the visual storytelling, the campaign drives engagement by inviting viewers to explore more project ideas and tips via the brand's digital presence, including their website, social media channels on Facebook and Instagram, and the Rust Belt Warrior Newsletter. This integrated communication strategy ensures that PB B'laster maintains top-of-mind awareness among both professional users and DIYers, reinforcing its position as the go-to solution for overcoming tough jobs in household maintenance and repair. Overall, this campaign balances functionality with a bold, relatable identity that resonates with its target market, successfully translating product benefits into an empowering call to action.

Credits

Client

PB B'laster

Agency

Think Media Studios, Cleveland, Ohio, United States of America

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Campaign Proposition

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