Made For More Campaign | Faster Speed & Regional Support | Clapboard

Made For More

Description

Launched in Australia in 2021, the 'Made For More' campaign for nbn™, developed by BWM Isobar, represents a bold evolution in how the brand communicates its growing impact as the nation’s digital backbone. This film-based campaign leverages one compelling media asset to creatively showcase the network's enhancements—namely increased speed, expanded fibre deployment, and stronger regional support—delivering a clear message that the internet experience in Australia has been transformed. Through visually striking and imaginative sequences featuring pixelated cows, geo-stationary satellites, and gamer teleportation, the campaign captures the excitement and vast potential unlocked by these upgrades. By portraying everyday internet activities such as streaming, gaming, telehealth, and online business within surreal yet relatable contexts, 'Made For More' engages a diverse Australian audience, highlighting how nbn™ empowers users to do more and connect better. The campaign’s innovative approach not only reflects the technical advancements but also emphasizes the tangible benefits felt across urban and regional communities alike. With its blend of creative storytelling and technology-driven messaging, the 'Made For More' campaign effectively positions nbn™ as an essential enabler of Australia’s digital future, reinforcing its commitment to progress and inclusivity in the rapidly evolving electronics and technology landscape. More details and the film can be viewed at the official nbn™ campaign page under #nbnmadeformore.

Credits

Client

nbn

Agency

BWM isobar

Executive Creative Director

Marcus Tesoriero

Creative Director

Oskar Westerdal, Jonathon Shannon, Alex Newman

Crew

Lauren Reilly, Amanda Yu

Producer

Jessica Campbell, Julianne Shelton, Martin Box, Alex Tizzard, Nick Venn, Chris Grocott

Account Management

Brent Kerby, Natalie Alaimo, Jessica Walley, Sophie Lander

Strategic Planner

Aaron Martin

Art Director

Stefan Derewianka, Sam Lukins

Production House

AIRBAG, Adrian Bosich

Director

Ariel Martin

Cinematographer

James Brown

Vfx Studio

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