Magical Gift Hideaway in Switzerland | Clapboard Ad Archive

Hiding Places

Description

Released in 2021, the campaign "Hiding Places" for Manor, created by BETC, captures the nuanced challenges of the Pre-Christmas season in Switzerland through a compelling film medium. Set within the Retail Services industry, this campaign communicates the blend of joy and stress that defines holiday preparations. It resonates with audiences who aim to celebrate the festivity in a more beautiful and magical way with their loved ones, acknowledging that finding the perfect gift often presents a significant challenge. Manor positions itself as the ultimate destination for Christmas shopping, simplifying the gift selection process and shifting the focus to the playful and relatable dilemma of concealing presents around the home. By highlighting this universal experience, the campaign not only showcases Manor’s product range but also connects emotionally with consumers, reinforcing the brand as an enabler of memorable holiday moments. Delivered in French, the narrative tactfully balances practical retail messaging with heartfelt festive storytelling, appealing to the shopper’s desire for both convenience and magic during the holiday season. This approach ensures that Manor stands out in a crowded market by turning the gift-hiding struggle into a charming and memorable brand story that keeps the audience engaged and aligned with the brand’s values of making Christmas shopping both joyful and stress-free.

Credits

Client

Manor

Agency

BETC

Agency Management

Christelle Fagot, Geraldine Boisse

Executive Creative Director

Antoinette Beatson

Creative Director

Alexandre Henry

Art Director

Edouard Sanson

Copywriter

Pascal Andre

Producer

Arthur Cantin

Production House

Eddy

Music

GUM

Post Production

Everest Studio

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