Manera Ready to Escape — Performance Gear | Clapboard Ad Archive

Ready to Escape

Description

Released in France in November 2023, Manera’s "Ready to Escape" campaign by Manera Productions delivers a compelling narrative tailored to the most passionate athletes in the sports industry, particularly those drawn to the sea. This film medium campaign encapsulates the spirit of individuals who embrace the ocean lifestyle—early risers who seize the dawn, night owls who push their limits until sunset, and solitary adventurers venturing far from the coast. It celebrates those who embody resilience, grit, and an unyielding connection to salty waters, reinforcing the emotional and physical demands of a seafaring life. The campaign’s core message positions Manera’s "Ready to Escape" range as gear meticulously designed, built, and tested to support the most hardened of watermen and women, ensuring they remain ready for any challenge the sea presents. Featuring a diverse lineup of notable athletes such as Hugo Badaroux, Greg Beneteau, Alize Bode, and many others, the campaign effectively bridges authenticity and aspiration, inviting viewers to identify with those who live and breathe this lifestyle. With expert editing by MANERA Prod. and compelling music and sound design by Mix & Mouse, the film creates an immersive sensory experience that resonates deeply with its target audience. This campaign not only showcases Manera’s commitment to quality and performance but also reinforces its positioning as a brand for those who cannot resist the call of the ocean. Embracing themes of endurance, passion, and escape, "Ready to Escape" stands as a testament to the brand’s understanding of its community and the unique demands of seafaring athletes. For more information, visit manera.com and join the conversation with #manerawatermen and #staysalty.

Credits

Client

Manera

Agency

Manera Productions

Production House

MANERA prod

Director

Anthony Lietart

Music

Mix & Mouse

Copywriter

Christina Marmet

Art Director

Alizé Bode

Producer

Lucie Denjean, Hugo Badaroux

Designer

Solene Prilleux

Media Manager

Charline Guizard

Athletes

Hugo Badaroux, Greg Beneteau, Alize Bode, Jules Chollet, Charlotte Consorti, Fabrice Delobette, Alexis Filloux, Filou, Raphael Gerard, Romain Halm, Timothée Hodent, Olivia Le Goff Roustan, Philippe Mathilet, Camille Mortier, Régis Mortier, Nicolas Mutter, Valentin Robert, Camille Rossi, Matilda Roux, Camille Salles, Lucas Sarzi, David Sauvegrain, Michel Toutut, Romain Vie.

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Campaign Proposition

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