Liquid Death & Call of Duty: Save The Zombies | Clapboard

Save The Zombies

Description

In November 2023, the innovative film campaign Save The Zombies was launched in the United States as a collaboration between Call of Duty and Liquid Death, aiming to captivate audiences within the non-alcoholic drinks industry while promoting a socially conscious message. Centered around the playful yet provocative idea that zombies are people too, the campaign introduces P.E.T.U. (People for the Ethical Treatment of the Undead), an awareness movement designed to challenge the harsh portrayal of zombies in the highly anticipated game Call of Duty: Modern Warfare III. Through this collaboration, the campaign leverages storytelling and brand synergy to draw attention to the mistreatment of zombies within the game's narrative, creating a unique platform for engagement and social commentary. By merging the edgy, irreverent branding of Liquid Death with the immersive gaming experience of Call of Duty, Save The Zombies effectively reaches a diverse audience across digital and entertainment spaces. The campaign’s call to action directs viewers to visit liquiddeath.com/petu, encouraging them to support the cause and join the conversation under the hashtag #savethezombies. This approach not only enhances brand visibility for both partners but also fosters community involvement through humor and cultural relevance, positioning the brands as innovators who blend entertainment with ethical awareness in an unexpected and engaging way.

Credits

Client

Liquid Death, Call of Duty

Co-founder

Mike Cessario

Svp Of Marketing

Dan Murphy

Vp Of Creative

Andy Pearson

Vp Of Marketing

Greg Fass

Vp Of Design

Frank Dresmé

Creative Director

Will Carsola, Stu Golley

Brand Manager

Tia Sherwood

Senior Social Media Manager

Rachael Mumford

Senior Nihilist

Brendan Kelly

Video Editor

Tyler Beasley

Director

Dave Canning

Producer

Johnny Eastlund, Cookie Walukas, Tatianna Rodriguez

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