Celebrate Your Color - Perfect Match Series | Clapboard Ad Archive

Celebrate Your Color

Description

Celebrate Your Color is a dynamic digital campaign launched in Israel in 2019 for LIEBHERR, a leading brand in the Electronics and Technology industry. This campaign highlights the introduction of the new "PERFECT MATCH" series, emphasizing personalized style and innovation through a sophisticated palette, specifically showcased in a grey tone. Developed by CRACKER TLV under the creative direction and leadership of CEO Yahav Draizin, the campaign delivers a seamless blend of technology and aesthetic appeal. With three distinct media assets, the digital initiative showcases high-quality production values, featuring the collaboration of WE LIFT PRODUCTION. The campaign talent includes director and photographer Kobi Fleshman, executive producers Kobi Bitter and Matan Cohen Gromi, editor Nir Cohen, and Matan Cohen Gromi also responsible for online editing and color grading. The voiceover is performed by Michal Shapira, while sound design is crafted by Signal. Art direction by Yaron Kolas complements the campaign's refined visual identity, and client relations are managed by Leah Mikloff. Overall, Celebrate Your Color positions LIEBHERR’s PERFECT MATCH series as a perfect harmony of technology and design, inviting consumers to express their individuality through cutting-edge electronics that integrate seamlessly with personal style.

Credits

Client

LIEBHERR

Agency

CRACKER TLV, Tel aviv, Israel

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Campaign Proposition

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Creative Device

FORMAT#11 UNIQUE PERSONALITY PROPERTY — Highlights a unique feature, origin, or distinctive product identity. The campaign "Celebrate Your Color" for LIEBHERR centers on the new "PERFECT MATCH" series, focusing on personalization and color options — a distinctly unique product attribute in the electronics (presumably refrigerator) market. The title and repeated call to "celebrate your color" signal emphasis on individual choice and distinctive aesthetic match, not a problem-solution, story-driven, testimonial, or competitive comparison device. The narrative is built around promoting this product’s unique property (custom color/personalization), making FORMAT#11 the most fitting device per the provided clues. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

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