Heartwarming House & Garden Story Campaign | Clapboard

There's still love somewhere

Description

Released in France in June 2021, the campaign There's still love somewhere was developed for Leroy Merlin by the renowned agency BETC. This film-focused initiative captures the emotional connection people have with their homes and gardens, reflecting the brand's commitment to enhancing living spaces through quality retail services. By tapping into the universal theme of love and care within the domestic environment, the campaign seeks to resonate deeply with consumers on a personal level, positioning Leroy Merlin not just as a retailer, but as a trusted partner in creating comforting, nurturing spaces. The campaign leverages poignant storytelling to evoke feelings of warmth and hope, encouraging audiences to rediscover and cherish the intangible emotional bonds that transform houses into homes. Through its cinematic approach, the single media asset effectively communicates the brand’s dedication to supporting customers’ aspirations in the house and garden sectors, reinforcing Leroy Merlin’s market leadership and emotional relevance in daily life. Presented entirely in French, the campaign's authentic tone and culturally resonant messaging aim to foster a strong connection with the local audience, bolstering brand loyalty and driving engagement across multiple touchpoints. There's still love somewhere embodies a strategic blend of emotional appeal and practical brand positioning, underlining Leroy Merlin's role in helping people create spaces where love truly resides.

Credits

Client

Leroy Merlin

Agency

BETC, BETC Fullsix

Account Management

Jean-Patrick Splitz, Mathieu Roux, Coline Leroy, Florence Gury, Celine Laporte

Executive Creative Director

Olivier Apers

Creative Director

Margot Helfter

Art Director

Romain Ducos

Copywriter

Chrystel Jung

Producer

Morgane Bohn, Raphael Carassic

Music

Christophe Caurret, GUM

Strategic Planner

Guillaume Martin

Production House

BIG

Directors

Réalité

Media Agency

Havas Media

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Campaign Proposition

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