Leocare Pizza : Simplifiez la gestion de sinistres | Clapboard

Leocare Pizza

Description

Leocare Pizza is a creative and engaging campaign launched in France in 2021 for the finance brand Leocare, developed by the ad agency pasdepubmerci. This direct medium campaign cleverly draws a parallel between the ease and simplicity of managing an insurance claim and the familiar convenience of ordering a pizza, capturing consumer attention through a relatable and straightforward message communicated in French. By comparing the often complex and stressful process of handling a claim to the effortless act of pizza delivery, the campaign effectively positions Leocare as a user-friendly and accessible insurance solution. The singular media asset employed in the campaign focuses on delivering this concise and impactful narrative, underlining the brand's commitment to simplifying financial services for its customers. Through this innovative analogy, the campaign not only enhances brand perception but also differentiates Leocare in the competitive finance industry by emphasizing customer-centric innovation. Led by President Jacquelin Guillaume-Duverne of pasdepubmerci, Leocare Pizza successfully combines creativity with clear communication, making finance approachable and easy to understand for the target audience.

Credits

Client

Leocare

Agency

pasdepubmerci

Creative Director

Jacquelin Guillaume-Duverne

Art Director

Valentin Pruvot

Motion Designer

Louis Jacob

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Campaign Proposition

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