MyDesign Checking - Fully Customizable Banking | Clapboard

It's Custom

Description

In October 2024, Richmond-based agency Two Tango Collaborative launched a compelling content and integrated media campaign for Langley Federal Credit Union, titled "It's Custom," to spotlight the power of personalization within the finance industry. The campaign centers on promoting Langley’s innovative MyDesign Checking account, a product designed to empower customers by allowing them to fully customize their banking experience to fit their unique lifestyles. The first of four spots, debuting earlier in October across key Virginia and North Carolina markets, introduces Monica, a vibrant character whose enthusiasm for customization perfectly encapsulates the core message: MyDesign Checking is crafted for individuals seeking more than a generic, one-size-fits-all banking solution. Langley’s Vice President of Marketing, Kelli Ragland, highlights that the credit union required a campaign as exceptional and distinctive as the product itself to effectively reach new markets, which was realized through the collaborative partnership with Two Tango Collaborative. Erin Sarro, Executive Creative Director at the agency, underscores the central theme of customization as a consumer expectation, emphasizing that MyDesign Checking offers a highly personalized banking experience unavailable elsewhere. Monica’s colorful, immersive world demonstrates both the ease and satisfaction of tailoring a benefit-loaded checking account to be completely individualized. This campaign strategically leverages storytelling and relatable character-driven content to resonate with target audiences, reinforcing Langley Federal Credit Union’s commitment to innovation and customer-centric solutions. For consumers looking to bank in a way that adapts to life’s changing needs, MyDesign Checking offers a unique level of flexibility and personalization, inviting them to learn more at Langley’s website.

Credits

Client

Langley Federal Credit Union

Agency

Two Tango Collaborative

Executive Creative Director

Erin Sarro

Art Director

Bailey Grandis

Senior Copywriter

David Mattera

Junior Graphic Designer

Hallie Catron

Vp Of Production

Wendy Wyne

Account Management

Michael Foster, Olivia Merklinger

Production House

Tilt Creative + Production

Director

Andrew Carnwath

Audio

RainMaker Studios

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Campaign Proposition

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