It's All Natural - Kondomeriet | Clapboard Ad Archive

Kondomeriet’s 2018 campaign It’s All Natural, crafted by POL for the Norwegian retail market, leverages what Clapboard’s taxonomy identifies as FORMAT#5 EXEMPLARY STORY to center its narrative on the brand’s broad assortment of natural and high-quality products, positioning them as essential elements in everyday intimacy and personal expression. The TVC titled Whatever you’re into refuses to prescribe a single definition of desire or preference, instead embracing inclusivity and diversity as foundational to Kondomeriet’s identity within retail services. This approach dismantles taboos around sexual wellness by portraying authentic, relatable scenarios where the brand’s products support individual choices and empower consumers to own their preferences without judgment. POL’s storytelling is precise and visually engaging, seamlessly integrating the product range into the plot so that the condoms and related items are not just props but vital to the resolution of each vignette. The film medium enhances this authenticity through a candid, naturalistic aesthetic that mirrors the campaign’s thematic emphasis on acceptance and normalizing conversations about sexual health. By doing so, the campaign elevates Kondomeriet beyond a transactional retailer into a trusted partner in personal wellbeing and confidence. The campaign earns 61/100 in Clapboard’s global creative archive. Kondomeriet’s It’s All Natural demonstrates that retail services brands can claim cultural relevance and consumer trust by foregrounding diversity and inclusion in their narratives while maintaining a clear commercial purpose.