KISNA Roshni Hun Main Campaign | Empowering Women | Clapboard

Teri Roshni Hun Main

Description

Launched in December 2022, the 'Teri Roshni Hun Main' campaign marks a significant brand re-stage for KISNA Diamond and Gold Jewelry, crafted by Contract Advertising, a Wunderman Thompson group company within the WPP network. This impactful film-based campaign, comprising two compelling media assets, leverages a 360-degree approach spanning print, outdoor, digital, and retail channels to engage India’s progressive young women. Celebrating confidence and empowerment, the campaign positions KISNA as more than just fine jewelry—it is portrayed as a trusted confidant and the inspiring force behind every ambitious step a woman takes in her life. The campaign features the elegant Stefy Patel and Tamanna Sharma symbolizing the modern KISNA woman, while the charismatic Nakuul Mehta lends his voice, adding emotional depth and resonance to the brand narrative. Through evocative storytelling, 'Teri Roshni Hun Main' illuminates the brilliance—the "roshni"—behind each diamond, tying together the craftsmanship and intrinsic value of KISNA’s collections with the aspirational identity of its audience. This integrated communication strategy encourages consumers to see KISNA jewelry not just as accessories, but as powerful symbols of personal growth, success, and self-expression. The campaign’s digital presence is amplified across multiple social platforms including Facebook, Twitter, Instagram, and Pinterest, ensuring broad visibility and engagement with a digitally savvy demographic. By blending traditional and contemporary media touchpoints, the campaign delivers a compelling message that resonates emotionally and culturally, reinforcing KISNA’s position as a leading choice for beautiful, handcrafted diamond jewelry that complements and celebrates the journey of the modern Indian woman.

Credits

Client

KISNA

Agency

Contract Advertising, Raji Ramaswamy, CEO, Ayan Chakraborty, EVP & GM

Chief Marketing Officer

Ankita Srivastava, CMO, KISNA Diamond & Gold Jewellery

Client Team

Krupali Dholakia, Krisha Shah, Meenakshi Sharma

Creative Director

Sagar Mahabaleshwarkar, CCO, Rahul Ghosh, SVP & ECD, Sneh Nihalani – Creative Consultant, Parul Chugh – Associate CD

Strategic Planner

Rohit Srivastava, CSO, Nidhi Sinha, VP – Planning

Account Management

Rainna Boothello, Group Account Director, Anish Rao, Account Manager, Manali Sharma, Account Executive

Copywriter

Shayoni Mitra - Copywriter

Creative Director Art

Sagar Chhabria, Senior CD – Art, Sameer Chavan, ACD – Art

Art Director

Ashish Naik, VP – Art, Sandesh Kambal, Sr AD, Rini Mitra, Graphic Designer

Crew

Akshay Kamble, Senior Manager Films

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Campaign Proposition

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