Fruit & Veggie Emergency Campaign | Clapboard Ad Archive

For your Fruit and Vegetable Emergencies

Description

In September 2024, kencko, the global leader in freeze-dried fruit and vegetable technology, launched its first-ever film and integrated media campaign in the United States, titled "For your Fruit and Vegetable Emergencies." Created by the ad agency Humanaut, this campaign tackles the common challenge of under-consuming fruits and vegetables with a fresh, humorous approach. Featuring rising NYC improv comic Julia Schroeder as the spirited "kencko woman," the campaign brings to life a relatable character who appears at everyday "fruit and vegetable emergencies" such as bland boardroom lunches, college vending machines, airport cafes, and even pizza deliveries. Her mission is simple yet impactful: to rescue these dull moments with a freshly mixed kencko smoothie and an uplifting message that encourages Americans to easily integrate 2.5 cups of real, organic produce into their daily routines by simply pouring, shaking, and sipping. The campaign’s tone balances lighthearted comedy with a clear call-to-action, creating memorable touchpoints across digital TV, connected TV (CTV), YouTube, Meta platforms, and more, beginning September 9th. At the heart of kencko’s brand promise lies a commitment to wellness and sustainability, with every product containing at least one cup of fruits and vegetables. The company’s innovative freeze-drying technology locks in essential nutrients while reducing food waste by up to 30%, and eco-friendly, plant-based, compostable packaging underscores its environmental responsibility. Beyond smoothies, kencko offers a versatile range of products including iced lattes, oats, and fruit snacks, all designed to provide convenient, nutritious options for busy consumers. This campaign not only elevates brand awareness but also positions kencko as the go-to solution for those seeking a practical and delicious way to boost their fruit and vegetable intake in the modern, fast-paced world.

Credits

Client

kencko

Agency

Humanaut

Creative Director

Bethany Maxfield, Dan Jacobs

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Campaign Proposition

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