‘Continue’ | Committing to a Sustainable Future | Clapboard

The Journey of PET | ‘Continue’ to take care of the Planet

Description

In 2022, Hyundai launched a compelling digital and film campaign across India, South Korea, and the United Kingdom titled The Journey of PET | ‘Continue’ to take care of the Planet, crafted by the acclaimed ad agency Innocean. This campaign embodies Hyundai Motor Company's unwavering commitment to a sustainable future, emphasizing the harmonious coexistence of the planet and humanity. Through the narrative of ‘Continue’, Hyundai conveys a vision where freedom in mobility enriches the value of time, fostering a deeper connection that transcends generations. The campaign encapsulates the brand’s transformative journey toward sustainability, inspiring audiences to embrace ongoing efforts to protect the environment while nurturing the hopes of future generations dreaming of a better tomorrow. By highlighting this intersection of innovation, responsibility, and mobility, Hyundai positions itself not just as an automotive leader but as a forward-thinking steward of the planet. Driven by powerful storytelling and a singular media asset, the campaign underscores the importance of continuing, connecting, and being connected as core principles to sustaining life and progress. For those interested in exploring Hyundai’s broader sustainability initiatives, further information is available on their official website and social channels, inviting a wider community to join in this vital movement. The campaign deftly balances brand messaging with a universal call to action, reinforcing Hyundai’s role in pioneering change for a greener, more connected world.

Credits

Client

Hyundai

Agency

Innocean

Production House

INNOCEAN, Seoul, Korea (Republic of), Studio Paranoid

Creative Director

Wonguk Kim

Art Director

Hyoseon Kim

Copywriter

Yeonsoo Kwon, Kibum Kim

Account Management

Euisung Ha, Yunjo Hwang, Gapryeol Han

Director

Gun Kim

Producer

Kihyuk Suh

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