Innovation Begins with IONIQ5 Robotaxi | Clapboard Ad Archive

Innovation Begins, from Very Human Things Ep. 1

Description

In May 2022, Hyundai, in collaboration with ad agency Innocean, launched an innovative campaign titled Innovation Begins, from Very Human Things Ep. 1 across Germany, South Korea, and the United States. This multi-channel campaign, spanning Content, Digital, and Film media, highlights Hyundai's pioneering efforts in self-driving mobility, emphasizing safety enhanced by a uniquely human touch. Centered around the IONIQ5-based robotaxi preparing for its inaugural passenger, the campaign seeks to redefine the future of autonomous transportation by integrating thoughtful design and advanced technology from the automotive and electronics sectors. By focusing on the intersection of innovation and humanity, Hyundai positions itself at the forefront of the evolving mobility landscape, striving to build trust and acceptance of self-driving technology among diverse audiences. The two compelling media assets leverage storytelling and visual engagement to communicate the brand’s commitment to safety and innovation, underscoring the message that true progress begins with an empathetic approach to technology. Through strategic use of digital channels and film, the campaign amplifies Hyundai’s vision of a future where mobility solutions are not only smart but intuitively aligned with human needs and concerns. The campaign’s digital presence, including a dedicated landing page and active social media engagement via Instagram, invites viewers to explore and follow Hyundai’s journey towards a safer, more intelligent mode of transport. With hashtags such as #Hyundai, #robotaxi, #SelfDriving, #Innovation, and #FromVeryHumanThings, the campaign harnesses the power of social media to foster community conversations around the promise and potential of autonomous vehicles, blending technological advancement with the warmth of human consideration.

Credits

Client

Hyundai

Agency

Innocean

Production House

Studio Wilson

Creative Director

Jinwoong Heo

Art Director

Dongpil Park, Wontak Oh

Copywriter

Sehui Won, Minji Park

Account Management

Euisung Ha, Yunjo Hwang, Gapryeol Han

Director

Keith Rivers

Producer

Chungseob Kim, Sanghyun Park

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