Christmas Campaign: Holiday Offers for All Seasons | Clapboard

“HO! HO! HO!“ or “NO! NO! NO!“?

Description

Hutchison Drei's festive campaign “HO! HO! HO!“ or “NO! NO! NO!“? launched in Austria in December 2022, creatively captures the diverse ways people experience the holiday season. Recognizing that the end-of-year festivities evoke two distinct reactions—those who eagerly embrace Christmas traditions and those who would rather avoid the season altogether—the campaign brings these contrasting attitudes into a playful narrative. Centered around two characters, one embodying the enthusiastic Christmas fan and the other the reluctant Grinch figure, the campaign humorously pits them against each other as they squabble toward Christmas, ultimately uniting at Hutchison Drei thanks to the brand’s compellingly low rates and attractive holiday offers. This integrated retail services campaign was crafted by the agency Serviceplan in collaboration with German director Micky Suelzer of Kaiserschnitt Film. It features a series of video spots designed for TV, cinema, and digital platforms, ensuring broad reach across diverse audiences. Beyond video content, the campaign extends across classic and digital marketing channels including out-of-home advertising, print collateral, direct mailings, as well as interactive elements in social and display advertising, making the friendly rivalry an omnipresent festive theme. The campaign’s clever juxtaposition of holiday enthusiasm versus reluctance, combined with Hutchison Drei’s approachable pricing and festive deals, provides a unifying message that resonates regardless of seasonal sentiment, reinforcing the brand’s appeal during the critical Christmas period while engaging consumers with relatable humor and warmth.

Credits

Client

Hutchison Drei

Agency

Serviceplan, Wien Nord Serviceplan

Production House

Kaiserschnitt Film GmbH

Director

Micky Suelzer

Cinematographer

Simon Vu

Music

Blautöne Media GmbH

Photographer

Julie Brass

Chief Creative Officer

Christian Hellinger

Creative Director

Georg Rernböck, Leopold Kreczy

Copywriter

Magdalena Wiebach

Art Director

Louiza Schittler, Kacper Pietruniewicz, Christoph Rülicke

Client Service Director

Daniela Gullner

Account Management

Nadine Klemisch, Nina Hlava

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Campaign Proposition

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