Helis Serina Bodrum | Happiness and Lifestyle | Clapboard

Come With Me

Description

Launched in 2022, the Helis Serina Bodrum campaign "Come With Me," created by BCWorks, artfully blends Audio, Digital, and Film media to embody the essence of happiness within the realms of hospitality, tourism, housing, garden, and music. Centered around the theme that happiness does not need to be chased but can find you, the campaign showcases slices of life from four distinct families living in the Helis Serina villa community in Bodrum. These depictions capture everyday moments—a woman greeting her husband in the morning, another engaging in daily exercise, children playing with their father, and a young woman enjoying her garden—reflecting the peace and joy found in thoughtfully designed living spaces and harmonious neighborly relations. Adding a unique cultural touch, the campaign features Turkey's renowned singer Yaşar warmly greeting neighbors while sharing morning coffee, culminating in a communal dinner with music that embodies the spirit of connection and shared happiness. BCWorks approached the campaign with a lyrical and cinematic style akin to a music video, deliberately avoiding product-focused titling to emphasize the lived experience and emotional narrative of the villas. Helis Serina Bodrum offers an exceptional lifestyle marked by its distinctive architecture seamlessly integrated with nature, each villa boasting private pools and gardens, cutting-edge technological infrastructure, and proximity to Bodrum’s city center and airport. The campaign invites potential homeowners to imagine a sanctuary where happiness surfaces naturally amid loved ones and supportive communities, positioning Helis Serina not merely as real estate but as an integral part of a richer, fulfilling life story. Anchored by Yaşar’s evocative music and the tagline that "while you have a happy life, Helis Serina villas will accompany you as one of the main parts of this story," the campaign powerfully communicates a vision of serene living and emotional belonging in Bodrum’s vibrant landscape.

Credits

Client

Helis Serina Bodrum

Agency

BCWorks, BCWorks Creative and Technology Agency, Istanbul, Turkey

Agency Founder

Mehmet Bayram

Executive Creative Director

Tuğba Almas

Digital Creative Director

Burak Cingöz, Firat Bayer

Art Director

Merve Yildirim

Writer

Sinan Sezer Ayaz, Alev Eren, Sevil Kale

Motion Graphic Designer

Fatih Sağlam

Customer Relationship Management

Bulent Sarigul, Emre Aksungur

Production House

Portakal Studio

Directed By

Yunus Koray Akar & Said Dağdeviren

Cinematographer

Doğan Sarıgüzel

Producer

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Campaign Proposition

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