Gosh! Food Ltd Veganuary Campaign | Joyful Plant-Based Food | Clapboard Ad Archive

Gosh! Veganuary

Description

Launched in January 2022 in the United States, Gosh! Veganuary is an integrated campaign crafted by Powerhouse Digital for Gosh Food Ltd, a vibrant and joyful brand known for its brightly coloured, harm-free, and full-flavour plant-based foods. The campaign taps into the spirit of renewal and celebration that Veganuary represents, especially significant after a year marked by lockdown monotony. It delivers engaging, lip-smacking, and tastebud-tingling content that emphasizes the fun and enjoyment of eating healthy, plant-based meals. Positioned at the heart of the busiest period in the vegan calendar, Gosh! Veganuary highlights the brand’s commitment to natural, free-from ingredients, showcasing their beauty and quality. By aligning with the growing consumer demand for joyful, wholesome, and ethical food choices, the campaign reinforces Gosh! Food Ltd’s identity as a brand that brings more joy to each day and every meal. Created under the strategic creative leadership of James Pierechod at Powerhouse | Strategic Content Agency, this single-media asset campaign combines vivid visuals and compelling messages that elevate the appeal of plant-based eating through a vibrant and celebratory tone, making it a standout moment in the food industry’s 2022 marketing landscape.

Credits

Client

Gosh Food Ltd

Agency

Powerhouse Digital, Agency

Casting

Casting

Director

Director

Creative Director

Creative Director

Account Management

Account Director

Producer

Content Producer

Cinematographer

DOP / Camera Operator

Food Stylist

Food Stylist

Set Stylist

Set Stylist

Crew

Props Assistant, H&mua, Dit, Runners

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