#WithALittleHelp - Empower Your Dreams | Clapboard Ad Archive

#WithALittleHelp

Description

Launched in India in December 2019, the '#WithALittleHelp' campaign by Google, created by the ad agency Toaster, celebrates the power of perseverance and the unstoppable spirit fueled by access to information and support from Google. This film campaign, delivered through two engaging media assets, highlights inspiring stories of achievers like Hima Das, Naina Jaiswal, and Pooja Bishnoi, showcasing how they overcame challenges and reached for their dreams with a little help from technology. Anchored by the uplifting cover of the anthem "Apna Time Aayega" from the film Gully Boy, performed by YouTube creator Aditi Nair, the campaign connects emotionally with audiences, positioning Google as a crucial enabler of success in the electronics and technology landscape. By blending authentic storytelling with culturally resonant music, the campaign strengthens Google's role as a facilitator of opportunity and a catalyst for ambition, empowering users to be unstoppable in their pursuits. Through its inspiring narrative and strategic media deployment, '#WithALittleHelp' effectively communicates that with Google's support, individuals can transcend obstacles and achieve their goals, reinforcing the brand’s commitment to innovation and human potential.

Credits

Client

Google

Agency

Toaster

Executive Creative Director

Vinod Savio

Creative Director

Karn Singh, Alvaro Bruch

Art Director

Marco Rotoli, Vincent Tanara, Farhan Haniff

Creative Group Head

Manisha Sharma

Motion Graphics Designer

Mujib Jamin

Producer

Bhawika Chhabra

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Campaign Proposition

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