Globe Telecom Creates Inclusive DIY Star Wars Experience | Clapboard Ad Archive

A Star Wars experience for everyone

Description

In December 2019, Globe Telecom, in collaboration with Wunderman Thompson, launched a heartfelt film campaign in the Philippines titled A Star Wars experience for everyone, designed to resonate deeply within the Electronics and Technology industry. The campaign creatively showcases the power of imagination, inclusion, and innovative storytelling by following two boys who build a whimsical contraption from bicycle parts, a rubber chicken, and duct tape. What initially appears as a DIY X-wing transforms into a homemade 4D experience, crafted to bring the Star Wars trailer to life beyond just sight and sound. As the boys rig their invention to splash water, explode confetti, and vibrate phones, the narrative takes an emotionally compelling turn when it is revealed their friend, the ultimate recipient of their creation, is deaf. Through ingenuity, empathy, and love, the boys elevate the cinematic experience, ensuring it is accessible and deeply enjoyable for their friend despite the absence of auditory cues. This campaign not only celebrates the universal appeal of the Star Wars saga – promoting The Rise of Skywalker in cinemas – but also highlights Globe Telecom’s commitment to connectivity and inclusion in the digital age. It invites viewers to embrace creativity and thoughtful innovation with the tagline that the galaxy is yours, encouraging engagement through the dedicated campaign portal. By blending technology with genuine human connection, this campaign beautifully communicates that memorable, immersive entertainment is truly for everyone, regardless of their abilities, fostering a powerful emotional bond with audiences while reinforcing the brand’s values of creativity, inclusion, and community.

Credits

Client

Globe Telecom

Agency

Wunderman Thompson, Makati, Philippines

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Campaign Proposition

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