Face à l’Inceste - Protect Children from Incest | Clapboard Ad Archive

Behind the door

Description

In November 2023, Face à l’Inceste launched a powerful integrated campaign in France called Behind the Door, created by Publicis Conseil, to address the critical issue of protecting children who are victims of incest. This campaign shines a stark light on the current French legal framework, which mandates that a child victim must visit the alleged abusive parent during the investigation—potentially forcing children to return to harmful environments for months or even years until prosecution. Despite a recent law proposal by MP Isabelle Santiago advancing in the French Assembly, the protections remain insufficient. Backed by a September 2023 IPSOS poll revealing that 95% of French people support keeping children away from alleged aggressors as soon as incest is disclosed, the campaign seeks to mobilize public and political will for legal reform. The campaign’s initial phase called out MPs directly by delivering 577 handwritten letters from fictitious alleged perpetrators, voiced through testimonies from actual victims, sarcastically thanking lawmakers for maintaining parental authority that prolongs child exposure to abuse. Following this, the emotionally charged film Behind the Door, directed by Rudi Rosenberg and produced by Division with support from the Kering Foundation, presents the harrowing experience from the perspective of a young girl forced back into the presence of her aggressor by her mother. Through seasoned actors and a poignant narrative, the film aims to vividly illustrate the violence and absurdity embedded in the current legal process, engender public empathy, and prompt widespread signing of the petition advocating for stronger protections. By combining direct political engagement with deeply emotional storytelling, Face à l'Inceste continues to drive public awareness and demands for urgent legislative change to better shield vulnerable children from the trauma of incest within the justice system.

Credits

Client

Face à l’Inceste

Agency

Publicis Conseil

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Campaign Proposition

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