iPhone 13 Pro Campaign – Best Just Got Better in the UK | Clapboard Ad Archive

Best just got better

Description

Launched in October 2021 in the United Kingdom, the campaign Best just got better was crafted by Saatchi & Saatchi for EE and iPhone to reinforce their leadership in the competitive electronics and technology market. Utilizing a film medium format, this campaign cleverly combines humility and confidence by issuing a playful apology from EE, acknowledging that while they previously hailed the iPhone 12 as the best iPhone ever, the new iPhone 13 Pro has now surpassed it. Simultaneously, the campaign reinforces EE’s dominance as the UK’s best network, extending their recognition from seven to eight consecutive years as rated by RootMetrics®. By blending product innovation with network reliability, the campaign positions EE as a brand that not only embraces progress but consistently delivers unmatched quality to customers. The messaging brings a human touch through an approachable tone that fosters trust and brand affinity, while also leveraging social proof to cement EE's authority in the telecommunications space. The call to action directs audiences to engage with EE through multiple digital platforms, including Twitter, Facebook, Instagram, and their dedicated website, providing 24/7 customer support through an online community. This integrated communication approach maximizes reach and interaction, aligning with tech-savvy consumers who value both cutting-edge devices and dependable connectivity. Ultimately, Best just got better encapsulates a narrative of continuous improvement and customer-centric innovation, effectively enhancing brand perception and stimulating consumer interest in both EE’s network services and the latest iPhone technology.

Credits

Client

EE, iPhone

Agency

Saatchi & Saatchi, Saatchi & Saatchi London, UK

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Campaign Proposition

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