Switch To Save Motor Insurance | Innovative & Easy | Clapboard

@SwitchToSave Policy

Description

In 2022, Edelweiss General Insurance (EGI) launched an innovative campaign titled @SwitchToSave Policy to introduce SWITCH, India’s first on-demand, mobile telematics-based comprehensive motor insurance product under IRDAI’s sandbox initiative. Developed in partnership with Mumbai-based creative agency Pixelfox and Pixel Fox Studios, this digital and film media campaign aimed to simplify motor insurance by rewarding customers for safer and less frequent driving, encapsulated by the tagline "Drive less, pay less; Drive better, pay less." Understanding the challenge of making financial products relatable to today's audience, the agency broke away from conventional explainer videos by crafting a sharp, mockumentary-styled launch film infused with humor and a fresh narrative style that demystified insurance jargon. Featuring Edelweiss General Insurance CEO Shanai Ghosh alongside popular stand-up comedian Raunaq Rajani, the campaign used wit and approachable storytelling to engage viewers, making the product easy to comprehend and the brand more accessible. The film was efficiently shot within a day, with Pixelfox leading post-production to create a polished piece that resonated strongly with audiences. Garnering over one million views on YouTube alone, the campaign received widespread acclaim for its inventive format, clear messaging, and entertaining delivery, proving that finance could be both informative and entertaining. Pixelfox's strategic choice to leverage humor, relevant cultural cues, and a modern format not only amplified Edelweiss’s product messaging but also fostered trust and enthusiasm around SWITCH, encouraging consumers to switch policies and save. This campaign successfully disrupted traditional finance communication paradigms and demonstrated how innovative creative executions can drive product adoption in the insurance sector. Ultimately, Pixelfox switched things up to help consumers Switch to Save with Edelweiss, making insurance engaging and approachable like never before.

Credits

Client

Edelweiss

Agency

Pixel Fox Studios, Pixelfox

Production House

Pixelfox

Producer

Amit Damani and Krutika Damani

Director

Kartik Dey

Cinematographer

Prasad Naik

Video Lead

Jigar Thakar

Copywriter

Rahul Bhandare

Editor

Latikesh Sutar

Animator

Suraj Ghare, Rekha Yadav, Manasi Sutar

Client Servicing

Devika Thakar

Business Team

Tanisha Jain

Crew

Flyking Entertainment

Color Grading

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