DreamSetGo Reframes Sports Travel as Elite Access in India
DreamSetGo's "Experience The Exclusive" is a 2023 digital and film brand campaign, created by Jio Creative Labs and launched in India in August 2023, that repositions sports travel as a premium lifestyle experience built around VIP hospitality, legend access, and curated destination moments rather than ticketing alone.
The campaign centres on a brand film that frames DreamSetGo not as a booking platform but as a gateway to a world most sports fans only imagine: locker-room visits, signed merchandise, behind-the-scenes access, elite accommodation, and meet-and-greats with sporting icons. That emotional proposition is carried by two of India's most recognisable athletes — cricket legend Sourav Ganguly and Olympic boxing champion Mary Kom — whose presence signals instantly that the brand operates at the highest tier of sports culture. The campaign was announced publicly on 23 August 2023, as reported by afaqs.com, and distributed across YouTube, Instagram, LinkedIn, and X, covering the full spectrum of DreamSetGo's digitally engaged target audience.
In India, the leisure and travel sector was recovering and expanding simultaneously in 2023, with aspirational consumers demonstrating an appetite for experience-led spending rather than commodity travel. DreamSetGo identified a gap between mass-market sports ticketing and the kind of immersive, prestige access that international operators had long offered to Western audiences. "Experience The Exclusive" is the brand's formal declaration that this category now exists in India, on Indian terms, with Indian sporting legends at its centre. The campaign earned a Clapboard Score of 63 out of 100, reflecting competent execution of a clear strategic brief within a category that remains nascent and largely uncontested in the Indian market.
DreamSetGo operates at the intersection of sports passion and premium leisure — a niche that, in India, carries enormous latent demand but limited supply. The strategic insight driving "Experience The Exclusive" is straightforward: India produces some of the world's most emotionally invested sports fans, yet the infrastructure for premium, curated sports travel experiences has historically been built for Western markets and Western wallets.
Globally, the sports tourism sector carries significant weight. UN Tourism estimates that sports tourism generates approximately ten percent of global tourism expenditure, with a reported growth rate of around seventeen and a half percent between 2023 and 2030, according to UN Tourism. That macro tailwind matters for DreamSetGo's positioning in India, where rising disposable incomes and a post-pandemic hunger for meaningful experiences created a receptive audience for a brand promising more than a seat in the stands. DreamSetGo's most direct international comparators include On Location Experiences, the official hospitality partner of major international sporting events, and Keith Prowse, a long-established premium hospitality operator in the United Kingdom — both of which serve markets where the category is already mature and consumer expectations are established. DreamSetGo's bet in 2023 was that India was ready for the same conversation.
Jio Creative Labs anchored the campaign's strategy in aspiration rather than access. Rather than leading with price, availability, or destination breadth, the creative brief pushed the brand toward emotional territory — the feeling of crossing a threshold that most fans never cross. Choosing Sourav Ganguly, whose leadership of Indian cricket carries generational weight, and Mary Kom, whose journey represents discipline and extraordinary achievement, gave the campaign credibility with both cricket-first audiences and a broader sports-loving public across India. The pairing signalled that DreamSetGo's definition of exclusive extended beyond any single sport.
Director Aman Aggarwal helmed "Experience The Exclusive," bringing a dual role to the production as both the campaign's director and one of its creative directors at Jio Creative Labs. That convergence of creative and directorial responsibility gave the film a singular point of view: every visual choice serves the brand's core emotional argument that DreamSetGo does not sell travel, it sells transformation.
Production was handled by Business Of Ideas, with cinematography by Mohammad Jani. The film's visual language leans into grandeur — stadium architecture, the texture of premium hospitality spaces, the intimacy of a moment with a sporting legend — constructing a world that feels genuinely exclusive rather than simply expensive. Kavi Desai served as crew, and the production's broader creative team included Creative Director for Copy Sharan Saigal and Creative Director for Art Virendra Salgaonkar, with Art Director Suhas Bhonsode completing the core creative group, as documented by clapboard.com. Account management was led by Aarti Chhabria, supported by Arnav Barman, Dipti Parwani, and Siddhita Ghosalkar.
The decision to feature Sourav Ganguly and Mary Kom as talent — rather than actors or lifestyle influencers — is itself a creative and production statement. Both athletes bring authentic authority to the premium sports space in India: Ganguly as a former captain of the Indian national cricket team and one of the sport's most storied figures, Kom as a six-time World Amateur Boxing champion whose records are well documented. Their presence in the film is not decorative; it is structural, lending the brand's promise of legend access a literal embodiment. The campaign distributed this film across YouTube, Instagram, LinkedIn, and X, per exchange4media.com, ensuring the production investment reached DreamSetGo's digitally active, aspirationally minded audience across India.
No verified campaign-specific performance data — including reach figures, engagement rates, sales lift, or conversion metrics — for "Experience The Exclusive" is publicly available. No award recognition at Cannes Lions, the Effie Awards, The One Show, D&AD, Clio Awards, Webby Awards, or WARC has been documented for this campaign, per clapboard.com.
Structural analysis offers a useful alternative lens. The campaign's effectiveness rests on three interconnected decisions that align well with its market context in India. First, the choice of a brand film as the campaign's anchor asset — rather than performance advertising or promotional content — signals a long-term brand-building intention appropriate for a category that most Indian consumers were encountering for the first time. Second, the deployment of Sourav Ganguly and Mary Kom as talent provides instant category authority: the brand does not need to explain what premium sports access means when its spokespeople embody it. Third, the multi-platform distribution strategy across YouTube, Instagram, LinkedIn, and X, as reported by afaqs.com, covers both emotional and professional audience segments, acknowledging that DreamSetGo's customers are likely high-income, digitally fluent, and reachable across multiple contexts.
The Clapboard Score of 63 out of 100 reflects a campaign that executes its brief with clarity and craft but stops short of the kind of cultural disruption or measurable commercial impact that would push it into higher-scoring territory. The category itself — premium sports travel and hospitality in India — remains young enough that "Experience The Exclusive" functions as much as category education as brand advertising, a structurally sound but inherently patient investment.
"Experience The Exclusive" is a 2023 brand film campaign by DreamSetGo, created by Jio Creative Labs in India. It positions DreamSetGo as a premium sports-travel platform offering VIP hospitality, legend meet-and-greets, locker-room access, elite accommodation, and curated destination experiences, going well beyond conventional sports ticketing.
DreamSetGo's "Experience The Exclusive" features Sourav Ganguly and Mary Kom. Ganguly is one of Indian cricket's most iconic former captains. Mary Kom is a six-time World Amateur Boxing champion. Both figures lend authentic sporting authority to DreamSetGo's promise of premium access to legendary sporting moments in India.
Jio Creative Labs created "Experience The Exclusive" for DreamSetGo. The campaign launched in August 2023. The creative team included director and Creative Director Aman Aggarwal, Creative Director for Copy Sharan Saigal, Creative Director for Art Virendra Salgaonkar, and Art Director Suhas Bhonsode, with production by Business Of Ideas, as documented by clapboard.com.
DreamSetGo distributed "Experience The Exclusive" across YouTube, Instagram, LinkedIn, and X, as reported by afaqs.com. The campaign launched publicly on 23 August 2023 in India. The multi-platform approach targeted digitally engaged, aspirationally minded audiences across digital and film media channels simultaneously.
DreamSetGo's "Experience The Exclusive" received a Clapboard Score of 63 out of 100. The score reflects clear strategic execution and strong talent choices but stops short of cultural disruption. No verified award wins at major international shows including Cannes Lions or the Effie Awards have been publicly documented for this campaign.
DreamSetGo targets high-income, experience-driven sports fans in India seeking premium hospitality beyond standard ticketing. The brand competes in a niche distinct from broad online travel agencies, with international comparators including On Location Experiences and Keith Prowse. UN Tourism estimates sports tourism represents approximately ten percent of global tourism expenditure with strong projected growth.
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