Stryke® Kitchen Collection | Clapboard Ad Archive

The Real Life Showroom

Description

Launched in June 2021 in the United States, The Real Life Showroom campaign for Delta Faucet, developed by BarkleyOKRP, masterfully blends authenticity and sophistication to elevate the brand’s presence within the House and Garden industry. Centered around the Stryke® Kitchen Collection, this content-driven campaign utilizes four compelling media assets to showcase the innovative design and functionality of the new Stryke Faucet. Featuring actress Emily Hampshire, the campaign captures the confidence and composure that the faucet inspires, effectively connecting with consumers seeking both style and reliability in their kitchen fixtures. By positioning the faucet as a natural extension of everyday life, the campaign invites audiences to envision their own spaces enhanced by Delta Faucet’s cutting-edge products. The digital experience, accessible via deltafaucet.com/reallifeshowroom, reinforces this narrative by providing an interactive and immersive showroom environment that highlights product features in real-life settings. Strategically leveraging high-quality visual storytelling and a relatable spokesperson, The Real Life Showroom embodies a seamless integration of brand values and customer aspirations, ultimately strengthening Delta Faucet’s market position through a fresh and engaging content medium approach.

Credits

Client

Delta Faucet

Agency

BarkleyOKRP, Barkley

Executive Creative Director

Katy Hornaday

Creative Director

Berk Wasserman, Bryce Richardson, Tim McCracken, Brett Westnedge

Senior Copywriter

David Jarvis

Producer

Melany Esfeld, Shawn Wallace, Richard Robbins, Brandon Del Nero, Grayson Stamps, Corwin Caroll, Johnny Eastlund

Crew

Caty Neis

Account Management

Amanda Abar, Julia Unverfehrt, Katelyn Schmidtberger, Jane Chandler, Kara Koenig, Joe Spencer

Brand Manager

Cydnei Gunderson

Strategic Planner

Chris Cardetti, Josie Ellerbee, Lexie Winter

Social Director

Shannon Scribner

Senior Social Media Manager

Juniper Valeo

Media

Crossroads

Production House

Wildlife, Bic Media

Director

Jake Friedman, Scott Friedman, Brady Cackler

Technical Director

Pavel Zagoskin

Campaign Proposition

The campaign for Delta Faucet’s Stryke® Kitchen Collection, titled "The Real Life Showroom," positions the brand as a provider of kitchen fixtures that combine functionality with confident, composed design. The core brand proposition emphasizes that Delta Faucet products are not just utilitarian appliances but design elements that enhance the user’s everyday experience with reliability and style. By showcasing the faucet through a lifestyle lens, the campaign suggests that the product instills confidence and composure in users, reflecting a seamless integration of innovation and aesthetic appeal. Strategically, the campaign leverages the insight that modern consumers view household products not only as tools but as extensions of personal taste and lifestyle. By enlisting Emily Hampshire to embody the emotional qualities associated with the Stryke Faucet—confidence and composure—the campaign adopts a human-centered, aspirational approach. This creative angle targets homeowners and design-conscious individuals who prioritize both form and function in their kitchen environments. The use of content marketing via multiple media assets within a “real life showroom” context aligns with consumers’ growing preference for authentic, relatable product experiences over traditional advertising. Overall, the campaign connects with its audience by presenting the faucet as a symbol of modern living that supports a balanced, stylish, and self-assured lifestyle.

Creative Device

FORMAT#8 ONGOING CHARACTERS OR CELEBRITIES — Uses a recurring personality or celebrity for brand recall. This campaign most likely fits FORMAT#8, as the primary narrative cue from the metadata is the involvement of Emily Hampshire, a recognizable celebrity (“Emily Hampshire showcases the confidence and composure...”). The content is designed around her persona, radiating the qualities attributed to the new Stryke® Faucet and creating a lifestyle association appealing to consumers. There is no specific story arc, problem–solution sequence, strong symbolism, or direct demonstration cues here; rather, celebrity endorsement is the main creative device, leveraging Hampshire’s presence for brand recall and aspirational user connection. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats