Stryke® Kitchen Collection | Clapboard Ad Archive

The Real Life Showroom

Description

Launched in June 2021 in the United States, The Real Life Showroom campaign for Delta Faucet, developed by BarkleyOKRP, masterfully blends authenticity and sophistication to elevate the brand’s presence within the House and Garden industry. Centered around the Stryke® Kitchen Collection, this content-driven campaign utilizes four compelling media assets to showcase the innovative design and functionality of the new Stryke Faucet. Featuring actress Emily Hampshire, the campaign captures the confidence and composure that the faucet inspires, effectively connecting with consumers seeking both style and reliability in their kitchen fixtures. By positioning the faucet as a natural extension of everyday life, the campaign invites audiences to envision their own spaces enhanced by Delta Faucet’s cutting-edge products. The digital experience, accessible via deltafaucet.com/reallifeshowroom, reinforces this narrative by providing an interactive and immersive showroom environment that highlights product features in real-life settings. Strategically leveraging high-quality visual storytelling and a relatable spokesperson, The Real Life Showroom embodies a seamless integration of brand values and customer aspirations, ultimately strengthening Delta Faucet’s market position through a fresh and engaging content medium approach.

Credits

Client

Delta Faucet

Agency

BarkleyOKRP, Barkley

Executive Creative Director

Katy Hornaday

Creative Director

Berk Wasserman, Bryce Richardson, Tim McCracken, Brett Westnedge

Senior Copywriter

David Jarvis

Producer

Melany Esfeld, Shawn Wallace, Richard Robbins, Brandon Del Nero, Grayson Stamps, Corwin Caroll, Johnny Eastlund

Crew

Caty Neis

Account Management

Amanda Abar, Julia Unverfehrt, Katelyn Schmidtberger, Jane Chandler, Kara Koenig, Joe Spencer

Brand Manager

Cydnei Gunderson

Strategic Planner

Chris Cardetti, Josie Ellerbee, Lexie Winter

Social Director

Shannon Scribner

Senior Social Media Manager

Juniper Valeo

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Campaign Proposition

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