Connected PCs — Secure, Portable Mobile Broadband | Clapboard Ad Archive

Connected PCs

Description

In October 2023, Dell Technologies launched its "Connected PCs" campaign in the United States, developed by the creative agency Umault. This integrated Digital and Film campaign highlights Dell’s innovative Connected PCs, designed to empower professionals to work securely and seamlessly from virtually anywhere. Central to the campaign’s message is the introduction of laptops equipped with Mobile Broadband capabilities, featuring 4G and 5G connectivity that ensures users remain online even when a secure Wi-Fi connection is unavailable. In an increasingly fast-paced and mobile world, staying connected is crucial, and Dell’s Connected PCs respond to this need by offering reliable, safe, and uninterrupted internet access akin to smartphones. The campaign positions these laptops as essential tools for the modern workforce, reinforcing Dell’s commitment to security, mobility, and technological innovation within the Electronic Devices industry. By emphasizing convenience and security, the campaign appeals to professionals who require dependable connectivity on the go, enhancing productivity without compromising data safety. The strategic use of both digital and film media assets helps communicate the seamless integration of mobile broadband technology into everyday work experiences, demonstrating how Dell’s Connected PCs transform the future of work by breaking the barriers of traditional office environments. For further insight and details, the campaign directs audiences to explore more at Dell’s official Connected PC webpage. This comprehensive approach underscores Dell Technologies' leadership in delivering cutting-edge solutions that cater to evolving work dynamics and connectivity needs.

Credits

Client

Dell Technologies

Agency

Umault

Creative Director

Guy Bauer

Vfx Studio

CGI Interactive

Cinematographer

Tiger Hill

Producer

Jeff Kardesch

Art Director

Justin Fuson

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Campaign Proposition

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