Sunshine, Anytime - Corona Sunbrew | Clapboard Ad Archive
Corona Sunbrew’s 2022 global launch campaign Sunshine, Anytime, created by DAVID Miami, marks a strategic evolution for the Corona brand as it extends into the non-alcoholic beer category with a pioneering product fortified with vitamin D. Positioned within the drinks (non-alcoholic) sector, this campaign introduces Corona Sunbrew 0.0% as the world’s first non-alcoholic beer delivering 30 percent of Canada’s daily vitamin D value per 330ml serving, while maintaining a low-calorie profile of just 60 calories. The campaign leans heavily on Corona’s established brand identity as a symbol of outdoor enjoyment, leisure, and sun-drenched vitality, translating those associations into a functional benefit that addresses a real consumer need—vitamin D supplementation amid limited sunlight exposure, particularly in northern markets like Canada. By adopting what Clapboard’s taxonomy classifies as FORMAT#9—Symbolize the Benefit—the creative execution eschews traditional narrative arcs or testimonial approaches, instead harnessing the universal and aspirational symbol of sunshine to embody the product’s health and lifestyle advantages. This symbolic device effectively bridges the sensory experience of basking in the sun with the tangible wellness offered by Corona Sunbrew, creating an emotional resonance that elevates the product beyond a mere beverage to a source of everyday vitality. The campaign’s film medium and digital outreach via Corona’s social channels amplify this connection, targeting health-conscious, active consumers who seek to maintain their social rituals without alcohol, while benefiting from a vitamin D boost. This dual appeal to wellness and lifestyle aligns with broader market trends toward functional, low-calorie, and non-alcoholic options, positioning Corona Sunbrew as a meaningful innovation in the expanding non-alcoholic beer landscape. The campaign’s reach is substantiated by over 100,000 views on its primary media asset, reflecting significant audience engagement. Clapboard rates this campaign 67/100 in its global creative archive. This campaign matters to the industry because it demonstrates how heritage lifestyle brands can authentically innovate within the non-alcoholic segment by embedding functional benefits into their core brand narratives, signaling a maturation of the category toward products that deliver both enjoyment and health utility.
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