CleanMyMac X Launches #CleanMyCity Urban Cleanup & Prank | Clapboard Ad Archive

#CleanMyCity

Description

#CleanMyCity is an innovative digital campaign launched in Ukraine in 2019 by CleanMyMac X, a brand specializing in Mac junk cleaning software. This campaign seamlessly bridges the digital and physical realms of cleanliness by promoting a series of urban cleanups aimed at reducing litter in public spaces. Central to the campaign’s communication strategy was the creation of Junkman, a unique character constructed entirely out of junk, designed to engage and educate the public in a memorable and impactful way. The campaign employed a clever street prank where Junkman would unexpectedly come to life and chase individuals who carelessly dropped litter near the installation. This surprising and entertaining activation effectively drew attention to the issue of urban waste, encouraging behavioral change by invoking both humor and a sense of responsibility. By personifying junk as an active force seeking "revenge," the campaign challenged people to reconsider their habits in a playful yet thought-provoking manner. While CleanMyMac X operates primarily as a digital solution for clearing clutter from computers, #CleanMyCity expanded the brand’s message to encompass environmental well-being, emphasizing that cleaning up should extend beyond digital junk to tangible waste in communities. This approach reinforced the brand’s positioning as a leader not only in technology but also in social responsibility. The campaign was communicated via a single digital media asset, optimized for maximum engagement and sharing, linking audiences to learn more about the urban cleanup initiatives and to download the CleanMyMac X app. Ultimately, #CleanMyCity succeeded in connecting technology with environmental activism, inspiring both individual action and collective awareness that everyone can contribute to a cleaner planet, whether by deleting gigabytes or disposing of garbage bags properly.

Credits

Client

CleanMyMac X

Agency

BangBang Family, Kyiv, Ukraine

Copy

Ihor Dehtyarenko

Actors

Tomas Littrell, Andriy Shevchenko

Marketing Team

Ihor Dehtyarenko, Halyna Kuzmovych, Daria Polishchuk, Iryna Mazurak

Colorist

Valentin Vernigor

Motion Designer

Dmitriy Gavriluk

Film Editor

Michail Litvinov

Crew

Alexandr Kucherov, Nikolay Kondrashev

Cinematographer

Serhii Smychok

Director

Volodimir Veselov

Props Master

Aleksey Sylenko

Producer

Svitlana Ptukh, Volodimir Peresadchenko

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