This brand campaign uses playful narrative and symbolic storytelling to showcase Jung von Matt/play’s versatility — Clapboard's Global Ad Archive.
Business cards - Glory Paris | Clapboard Ad Archive
Launching in France in Year, the self-promotional campaign Business cards from Glory Paris, both agency and brand, recasts the most utilitarian of networking tools into a symbol of ambition within the Media / Entertainment sector. Engineered as the agency’s own calling card, this direct medium initiative upends tangible client touchpoints through sheer conceptual wit: each business card’s reverse showcases the likenesses of contemporary icons including Barack Obama, Larry Page, Mark Zuckerberg, and Xavier Niel, forging a direct associative link between the agency and an elite peer set recognized for influence and innovation. Instead of relying on verbose credentials, Glory Paris transforms each card into a radiant totem of aspiration, inviting recipients not just to remember the agency but to publicly display a badge of creative affinity. The campaign’s format slots squarely into what Clapboard’s taxonomy defines as FORMAT#9—Symbolize the Benefit, where visual metaphors and iconography stand in for efficacy, relevance, and ideological kinship. Crucially, the approach dispenses with narrative arcs or testimonials, relying wholly on the audacious act of icon selection to telegraph both creative confidence and brand personality. Such cards beg to be shared, discussed, and even collected, extending the agency’s reach beyond standard handshakes and industry mixers and injecting a note of surprise and humor into a competitive environment often defined by staid formality. The distinctive 7.13 square inch format amplifies the physical impact—noticeably larger and more statement-making than a traditional business card—while the tight curation of featured figures signals a clear sense of editorial judgment and taste. Operating within the Agency Self-Promo subcategory, the work is as much a flex of branding as an open invitation to join a creative conversation, asserting that the measure of a network is not just who you know but the conceptual company you keep. Clapboard rates this 61/100. This campaign matters to the industry because it reminds creative agencies that risk, irreverence, and cultural alignment remain powerful levers for standing out in a crowded field when embodied in even the smallest piece of collateral.
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