Cigna Stress Visualization Experience | Clapboard Ad Archive

See Stress Differently - A Stress Visualization Experience

Description

See Stress Differently - A Stress Visualization Experience, created for Cigna by McCann and launched in China in 2019, is a groundbreaking experiential campaign within the health industry that transforms the intangible experience of stress into a visible and understandable phenomenon. Recognizing that stress impacts everyone but remains difficult to control because it is unseen, this campaign leverages an innovative combination of data, technology, and art to bring stress to life in a way never done before. By collaborating closely with doctors, technologists, and artists, the campaign offers an immersive stress visualization experience that demystifies how stress manifests in both the body and mind. This unique approach not only raises awareness about the pervasive nature of stress but also empowers individuals by providing them with a tangible representation of their stress, enabling them to perceive it from a new perspective. Through this vivid visualization, Cigna encourages people to acknowledge their stress levels and motivates them to take proactive steps toward managing it effectively. The campaign’s one impactful media asset serves as a vital communication tool that bridges scientific insight with artistic expression, reinforcing Cigna’s commitment to holistic health and well-being. By making the invisible visible, See Stress Differently paves the way for deeper understanding and control over one of the most common modern health challenges, establishing a powerful emotional connection with audiences and positioning Cigna as a leader in innovative health education and stress management solutions.

Credits

Client

Cigna

Agency

McCann, McCann Hong Kong, Hong Kong

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Campaign Proposition

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