Checkers Sixty60 Delivers Festive Joy with Santa Mace | Clapboard Ad Archive

Santa Claus is Coming to Town on 2,500 Scooters

Description

In December 2021, Checkers Sixty60 partnered with renowned South African director and YouTuber Dan Mace to bring festive cheer through a unique and innovative campaign titled Santa Claus is Coming to Town on 2,500 Scooters. This captivating film campaign, created by the ad agency Retroviral, showcased over 2,000 Checkers Sixty60 delivery drivers dressed as Santa Claus, who spread holiday joy by delivering groceries across South Africa within 60 minutes. Leveraging Dan Mace’s distinctive creative style and his impressive digital reach of nearly 800,000 YouTube subscribers, the campaign saw him recreate the iconic Christmas carol Santa Claus is Coming to Town using Sixty60 delivery motorbikes as the instrumentals in his signature Seeing Sounds series. Known for transforming everyday objects into musical performances—such as The Weeknd’s Blinding Lights visualized with a physical brick and Justin Bieber’s Peaches crafted with actual fruit—Mace’s festive rendition resonated with audiences by combining holiday spirit, innovative storytelling, and the convenience of rapid online grocery delivery. This campaign perfectly positioned Checkers Sixty60 as a modern, customer-focused service that not only meets urgent delivery needs but also connects emotionally with consumers during the festive season. It demonstrated how creativity and technology could unite to create memorable brand experiences that cut through traditional holiday advertising clutter and foster community engagement in a challenging year marked by travel restrictions. Through this blend of joyful innovation and practical service, Checkers Sixty60 reinforced its brand identity as a pioneer in retail convenience while celebrating the magic of the holiday season in a truly original way.

Credits

Client

Checkers Sixty60

Agency

Retroviral, 99c

Production House

Joe

Director

Dan Mace

Producer

Raine Grunau

Crew

Matt Muskett, Jeremy Saner

Cinematographer

Liam Cockcroft

Music

Jason Winde

Post Production

Oliver Amos

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