Celebrating Johnny Hallyday This Christmas | Clapboard Ad Archive

Bringing you closer to what you love

Description

In November 2021, Bouygues Telecom, in collaboration with the ad agency BETC, launched a heartfelt film campaign in France entitled Bringing you closer to what you love. This campaign, situated at the intersection of the Electronics, Technology, and Music industries, serves as a poignant tribute to Johnny Hallyday, the legendary French rocker often referred to as the French Elvis. Johnny Hallyday’s enduring legacy is unparalleled in France, with over 110 million records sold and concerts attended by more than 29 million spectators throughout his extensive career. Renowned for winning 10 Victoires de la Musique awards – the French equivalent of the Grammys – his influence transcends generations and social divides, uniting the nation through his music. Though he passed away four years prior, his memory remains deeply cherished by the French people. With Christmas emphasizing connection and togetherness, Bouygues Telecom chose this season to honor Johnny Hallyday and his passionate fan base nationwide. The campaign’s core message aligns with the telco’s brand promise to bring people closer to what they love, combining the warmth of the holiday spirit with the unifying power of rock’n’roll music. By evoking nostalgia and shared cultural pride, the campaign effectively reinforces Bouygues Telecom's position as a brand that bridges technological innovation with emotional resonance, ultimately fostering connections between individuals and their most meaningful passions.

Credits

Client

Bouygues Telecom

Agency

BETC

Account Management

Bertille Toledano, Mathieu Laugier, Sophie Roberts, Camille Menard, Nathalie Sanseigne

Executive Creative Director

Stephane Xiberras

Creative Director

Olivier Aumard

Art Director

Rayhaan Khodabux

Copywriter

Remi Campet

Producer

Fabrice Brovelli, Sebastien Lintingre

Music

Adam Ghoubali, Seril Farran, GUM

Strategic Planner

Alexandre Ben Soussan

Production House

Division

Director

Rudi Rosenberg

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