- HOME
- FOR CLIENTS
- FOR FREELANCERS
- LOGIN
BLOG
New user? Create account
FORMAT#9 SYMBOLIZE THE BENEFIT — Uses symbols or exaggerated visuals to represent the product’s positive impact. This campaign fits FORMAT#9 because it leverages hyperreal visual effects and symbolic representations to communicate Bombay Sapphire’s core message: every bottle contains creative potential. Rather than focusing on a literal product demonstration or an explicit product-driven story, the campaign features artists transforming the raw materials of the bottle into imaginative artworks within a maze of mirrors, representing the idea that creativity and possibility are “within” both the product and the consumer. The VFX-driven executions and the use of mirrors, light, glass, and paper as metaphorical tools visually symbolize the brand's promise of creative inspiration, rather than narrating a classic story or directly solving a consumer problem. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/12-key-advertising-formats-or-techniques
1. Tanqueray – Positioned as a premium London dry gin, Tanqueray emphasizes its heritage and classic, bold flavor profile. It targets consumers seeking a traditional and consistent gin experience, leveraging its rich history and widespread global availability to appeal to both casual drinkers and gin enthusiasts. 2. Hendrick’s – Hendrick’s differentiates itself with a quirky, artisanal brand personality, focusing on infusions of rose and cucumber for a distinct, refreshing taste. The brand appeals to a more niche, sophisticated audience that values innovation and a whimsical approach to gin crafting. 3. Gordon’s – Known for its affordability and accessibility, Gordon’s targets a broad mass market with a no-frills, straightforward London dry gin. It emphasizes value for money while maintaining a reputation for quality, aiming at consumers who want a reliable gin for everyday occasions. 4. Bombay Sapphire East – A variant under the Bombay Sapphire umbrella, this product emphasizes exotic botanicals from the East and combines traditional distillation with Asian influences, targeting adventurous consumers looking for unique flavor experiences within the premium gin category. 5. Beefeater – With a strong London heritage, Beefeater combines traditional craftsmanship and quality with a modern twist. It positions itself as an authentic gin brand that balances classic and contemporary tastes, appealing to consumers who appreciate both legacy and innovation in their gin choices.
Discover the Possibilities WithinThis professional campaign titled 'Discover the Possibilities Within' was published in United Kingdom in August, 2019. It was created for the brand: Bombay Sapphire, by ad agency: BBDO. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.Bombay SapphireUnited KingdomFilmAlcoholic Drinks1. Year: 2019 2. Title: Discover the Possibilities Within 3. Description: Discover The Possibilities Within – the idea that there is creative potential in everyone, everything and every drop of BOMBAY SAPPHIRE. Directed by renowned creative collective ManvsMachine and shot in a maze of mirrors, the new manifesto film follows three individuals in a hyperreal representation of the creative process as they bring their masterpieces to life. Each of the artworks is created using the raw materials of the iconic BOMBAY SAPPHIRE bottle (glass, paper and light) to highlight the creative potential within every bottle. The featured artists include intricate glass sculptor Amber Cowan, who uses specialist techniques such as flameworking, blowing and hot-sculpting to breathe life into recycled, up-cycled and second-life glass objects; paper artist Maud Vantours, who uses layering techniques to create colourful and kaleidoscopic compositions; and GMUNK, who creates multi-platform visuals in an enigmatic, atmospheric and metaphysical signature style. Each of these artists has a story of their own to tell around unlocking creative potential by transcending typical artforms and methods to create original artworks which are truly unique. 4. Language: enVFXThe campaign "Discover the Possibilities Within" for Bombay Sapphire positions the brand as a catalyst for creativity, emphasizing the inherent potential contained in every element of the product—from the liquid itself to the iconic bottle. It conveys a value proposition centered on unlocking and celebrating creative potential, suggesting that inspiration and artistry reside not only in individuals but also within the tangible elements of the brand. By aligning the brand with artistic innovation and craftsmanship, the campaign elevates Bombay Sapphire beyond a typical alcoholic beverage to a symbol of imaginative expression. Strategically, the campaign targets a discerning, culturally engaged audience appreciative of artistry and originality. The use of highly skilled artists from diverse disciplines—glass sculpting, paper art, and digital visuals—serves both as a creative anchor and a narrative device to embody the brand’s message. The hyperreal, visually rich setting of a maze of mirrors metaphorically reflects the complexity and multiplicity of the creative process, reinforcing the idea that creativity comes from divergent perspectives and unique materials. This approach leverages the insight that consumers in the premium alcohol market are drawn to products with authentic stories and artistic associations, seeking experiences that transcend the product itself. By focusing on craftsmanship, innovation, and the transformation of raw materials into art, the campaign effectively aligns Bombay Sapphire with a lifestyle of refined creativity, appealing to consumers who value originality and the fusion of tradition with contemporary artistry.FORMAT#9 SYMBOLIZE THE BENEFIT — Uses symbols or exaggerated visuals to represent the product’s positive impact. This campaign fits FORMAT#9 because it leverages hyperreal visual effects and symbolic representations to communicate Bombay Sapphire’s core message: every bottle contains creative potential. Rather than focusing on a literal product demonstration or an explicit product-driven story, the campaign features artists transforming the raw materials of the bottle into imaginative artworks within a maze of mirrors, representing the idea that creativity and possibility are “within” both the product and the consumer. The VFX-driven executions and the use of mirrors, light, glass, and paper as metaphorical tools visually symbolize the brand's promise of creative inspiration, rather than narrating a classic story or directly solving a consumer problem. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/12-key-advertising-formats-or-techniques1. Tanqueray – Positioned as a premium London dry gin, Tanqueray emphasizes its heritage and classic, bold flavor profile. It targets consumers seeking a traditional and consistent gin experience, leveraging its rich history and widespread global availability to appeal to both casual drinkers and gin enthusiasts. 2. Hendrick’s – Hendrick’s differentiates itself with a quirky, artisanal brand personality, focusing on infusions of rose and cucumber for a distinct, refreshing taste. The brand appeals to a more niche, sophisticated audience that values innovation and a whimsical approach to gin crafting. 3. Gordon’s – Known for its affordability and accessibility, Gordon’s targets a broad mass market with a no-frills, straightforward London dry gin. It emphasizes value for money while maintaining a reputation for quality, aiming at consumers who want a reliable gin for everyday occasions. 4. Bombay Sapphire East – A variant under the Bombay Sapphire umbrella, this product emphasizes exotic botanicals from the East and combines traditional distillation with Asian influences, targeting adventurous consumers looking for unique flavor experiences within the premium gin category. 5. Beefeater – With a strong London heritage, Beefeater combines traditional craftsmanship and quality with a modern twist. It positions itself as an authentic gin brand that balances classic and contemporary tastes, appealing to consumers who appreciate both legacy and innovation in their gin choices.Bombay Sapphire, 2019, United Kingdom, Food & Drink, Alcoholic Drinks, VFX, creative potential, discover the possibilities within, ManvsMachine, BBDO, Alex Grieve, Toby Allen, Jim Hilson, Ben Polkinghorne, Scott Kelly, Suzanne Barker, Claire Hollands, Anna Covell, Dan Hughes, Paul Goodwin, Charlie Thacker, Ellie D'Silva, Basak Yenier, Rhiannon Black, Michelle Holmes, Kirstie Johnstone, Sophie Alliot, OMD, Lea Rayssac-Baures, Beatrice Frigerio, Anna Ginesty, Anna Loedel, Friend London, Luke Jacobs, Nicole Powell, Amber Cowan, Maud Vantours, Bradley Grosh, Sean Hogan, The Mill, Jack Sedgwick, Wave Studios, Tony Powell, Moving up, Guy Ivory, SixtyFour Music, Gustav Almestål, LundLund, Jeremy Valender, Pundersons Gardens, Ogilvy
Brand: Bombay Sapphire
Agency: BBDO
Country: United Kingdom
Year: 2019





