Bimbo Artesano: Next-Level Artisan Bread Experience | Clapboard

It’s next level. It’s Artesano level

Description

In October 2024, Bimbo Brasil launched an engaging film campaign titled “It’s next level. It’s Artesano level,” created by Energy BBDO São Paulo to elevate the bread category in Brazil with a fresh, sensory-driven narrative. The campaign spotlights Artesano’s premium qualities—thicker slices, a unique aroma and flavor, a rustic crust, and carefully selected ingredients—positioning the brand as a pioneer that brings the taste of homemade bread into everyday life with practicality and artisanal appeal. Centered around a young woman who orchestrates her kitchen like a symphony conductor, the film weaves together scenes bursting with appetite appeal, where the preparation of ingredients, choice of bread, and seasoning harmonize seamlessly with the operatic soundtrack, infusing a sense of artistry and craft into the cooking experience. The use of Rossini’s The Barber of Seville not only reinforces this artistic theme but also adds a pop culture Easter egg referencing the classic “Rabbit of Seville” Bugs Bunny episode, creating a nostalgic connection for audiences. This audiovisual approach embodies Artesano’s next-level sensory experience, transforming simple meals into memorable moments. Supported by a strong digital media plan targeting final consumers, the campaign embodies the brand’s innovative DNA and commitment to quality. With this initiative, Bimbo Brasil reinforces Artesano’s visionary legacy of combining practicality, flavor, and artisanal texture, celebrating how the brand continues to raise the standards within the bread category while remaining deeply attuned to consumer needs. Romero Cavalcanti, creative director at Energy BBDO, emphasizes that every element of the campaign illustrates the brand’s elevated experience, akin to conducting a masterpiece, reflecting Artesano’s ongoing quest to be a daily source of inspiration and satisfaction for its consumers.

Credits

Client

Bimbo – Artesano

Agency

Energy BBDO

Managing Director

Daniel Baena

Executive Creative Director

Alexandre Pagano

Creative Director

Romero Cavalcanti

Copywriters

Henrique Castilho and Felipe Sorani

Art Director

Gabriel Moniz and Thony Fernandes, Alice Fragelli

Strategic Planner

Priscilla Ceruti, Mariana Nobis, Ilma Horta, and Bruna Salvador

Account Management

Pedro Führer, Renato Nose, Marcela Parolini, and Beatriz Feitosa

Media

Mauricio Barbosa, Theodora Tucunduva, and Luiz Gustavo Nazarito

Head Of Production And Operations

Ciça Piazza

Operations

Gabriel Kuhlmann

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