Onam TVC - Celebrating the Spirit of Ponnonam | Clapboard Ad Archive

Onam TVC for Bhima and Brother

Description

In 2021, Turrino Advertising crafted a compelling digital campaign for Bhima & Brother Jewellers titled Ponnonam Vanne, a heartfelt TVC celebrating the vibrant spirit of the Onam festival. Marking the agency’s 30th collaboration with the esteemed jewelry brand, this campaign beautifully encapsulates the essence of tradition, luxury, and the cultural richness associated with Onam. The creative execution seamlessly blends festive imagery with the elegance of Bhima & Brother’s diamond and gold collections, evoking a sense of celebration and togetherness. Directed by Sreedev Chandrabanu and produced by Sreedevi Jayaraman, with cinematography by Sudeep Elamon and styling by Liji Preman, the video is elevated further by the evocative music score from Veetraag, lending an emotional depth that resonates with audiences. The campaign was developed in partnership with digital agency T1D Communication and brought to life by AdsFlo Worldwide, ensuring high production values and a polished digital presence. Positioned strategically within the jewelry industry, this media asset not only highlights Bhima & Brother’s craftsmanship but also enhances brand recall by tapping into a culturally significant festival that inspires gift-giving and family bonding, aligning perfectly with the brand’s values. Turrino Advertising’s approach balances contemporary digital storytelling techniques with culturally rich content, making Ponnonam Vanne a memorable and impactful campaign that strengthens Bhima & Brother’s positioning as a trusted luxury jewelry brand during one of the most celebrated festivals in India. This initiative reflects a sophisticated understanding of market dynamics and festive consumer behavior, leveraging both emotional appeal and product prestige to achieve strong engagement and brand affinity in the digital space.

Credits

Client

bhima and brother

Agency

Turrino

Digital Agency

T1D Communication

Ceo

Anil Nair

Chief Creative Officer

Vivek Prabhakar

Creative Director

Pratheesh Narayan

Production House

AdsFlo Worldwide

Director

Sreedev Chandrabanu

Producer

Sreedevi Jayaraman

Cinematographer

Sudeep Elamon

Styling

Liji Preman

Music

Veetraag

Campaign Proposition

The "Ponnonam Vanne" TVC by Bhima & Brother, developed by Turrino Advertising, leverages the cultural and emotional resonance of the Onam festival to position the brand as a symbol of tradition blended with contemporary elegance. The campaign’s brand proposition centers on celebrating heritage and the joyous spirit of Onam through jewelry that embodies both timeless craftsmanship and modern luxury. By aligning the brand with this significant regional festival, Bhima & Brother aims to reinforce its identity as a trusted, culturally-rooted jeweler that understands and enhances the celebratory moments of its consumers. Strategically, the campaign targets the South Indian market, particularly Kerala, where Onam holds deep cultural significance. The choice to craft a TVC around this festival provides Bhima & Brother with an opportunity to deepen emotional engagement and cultural relevance. The creative approach emphasizes festive warmth, family bonds, and ritualistic beauty, positioning jewelry not merely as adornment but as a meaningful element within celebration and tradition. Turrino’s decision to deliver this message through richly styled visuals, traditional motifs, and evocative music underscores a desire to connect with viewers on both aesthetic and emotional levels. The use of a digital medium maximizes reach among tech-savvy consumers while tapping into nostalgic and cultural pride, aiming to elevate brand loyalty within a competitive jewelry market. Overall, the campaign reflects a focused market insight: consumers value jewelry brands that respect and amplify their cultural narratives, especially during key festive occasions, making Bhima & Brother’s jewelry synonymous with both heritage and occasions of significance.

Creative Device

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. This campaign is a festive TVC celebrating Onam—a major cultural event in Kerala—for Bhima & Brother Jewellers. The narrative and genre details (Fashion, Jewelry) plus cues from the timing (Onam festival), and the absence of any clear story arc, problem-solution structure, symbolism, celebrity presence, or testimonial format, indicate that the ad most likely depicts aspirational, culturally-relevant users celebrating Onam adorned in Bhima jewelry. The campaign leverages festive, local user imagery to resonate with its audience, tapping into the ritual of dressing up in jewelry during festivals and forming emotional connections by showing them as happy, relatable Onam celebrants.