Discover Betclic's 2023 campaign "Fuzi: Ignorant Master and the History of Pro8l3m Art Brut," showcasing graffiti art and VFX in Poland’s sports and gambling

Sports / Fitness

Fuzi: Ignorant master and the history of Pro8l3m art brut

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Fuzi: Ignorant master and the history of Pro8l3m art brut

Description

In November 2023, Betclic, in collaboration with Papaya Productions, launched a compelling digital campaign titled Fuzi: Ignorant Master and the History of Pro8l3m Art Brut, which uniquely bridges the worlds of gambling, street art, and music culture. This campaign showcases a documentary film produced by Betclic Studios that delves into the creative collaboration between renowned Parisian graffiti artist FUZI and the Polish hip-hop duo PRO8L3M. FUZI, a legendary figure in graffiti known for his distinctive, cartoon-inspired murals that have graced cities worldwide and even inspired celebrity tattoos, created iconic album covers for PRO8L3M’s "Art Brut" and "Art Brut 2" albums. The film narrates the origins of FUZI’s artistic journey beginning in the suburbs of Paris in the 1990s and traces his evolving international career alongside the story of PRO8L3M’s rise in the music scene. As part of this multi-layered story, the documentary offers an intimate glimpse behind the scenes of the production of PROXL3M EXPERI3NCE, an interactive exhibition opening on November 23rd at the melt museum in Warsaw, featuring a specially painted room by FUZI in a historic vault. This immersive event celebrates the decade-long history of PRO8L3M and serves as a cultural platform that connects art, music, and community. Betclic’s involvement extends beyond the film to supporting the creation of the music video for PRO8L3M’s hit single "Nicea," which has amassed over 10 million views on YouTube, and the organization of the PROXL3M EXPERIENCE exhibition itself. Highlighting Betclic’s innovative approach to brand engagement through authentic cultural partnerships, this campaign positions the betting brand at the crossroads of contemporary urban art and music, promising fans further collaborative projects in the near future.

Credits

Client

Betclic

Agency

Papaya Productions

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