Penalties with Yung Filly – Football Fan Rivalry & Humour | Clapboard Ad Archive

Penalties with Yung Filly

Description

Penalties with Yung Filly is a dynamic and engaging content campaign launched in the United Kingdom in March 2020 for BBC Sport, created by the ad agency Rapp within the media industry. The campaign leverages the intense passion and rivalry of football fans by showcasing real supporters from top Premier League clubs going head-to-head in a playful yet competitive handcuffed penalty shootout. The first episode, released on Thursday 5th March 2020 ahead of the highly anticipated Manchester derby, features two rival fan groups—Manchester United and Manchester City—battling it out under the humorous and energetic hosting of popular social media influencers Yung Filly and Chunkz. Each episode is filled with twists and engaging moments as fans take their shot at goal, with the losing side facing lighthearted on-camera humiliations through penalty forfeits that add an entertaining edge to the content. The campaign runs primarily on the BBC Sport YouTube channel, with three additional episodes timed around other major Premier League derbies including Everton vs Liverpool, Manchester City vs Liverpool, and the key London derby between Spurs and Arsenal. Across every episode, the chemistry and charisma of Yung Filly and Chunkz bring a vibrant tone peppered with chaos and humor, connecting deeply with the football fan community. Further amplifying the campaign’s reach, the content is also featured on MOTDx, the spin-off show of Match of the Day, airing Thursday evenings on BBC Two, where Yung Filly makes guest appearances, driving additional engagement and viewership. This multi-platform approach not only celebrates football culture but effectively builds excitement and interaction around key competitive fixtures during the Premier League season.

Credits

Client

BBC Sport

Agency

Rapp

Chief Creative Officer

Al Mackie

Art Director

Will Clark

Senior Copywriter

Ryan Albuino

Head Of Production

Stephanie Hottlet

Account Management

Claire Wilson

Producer

Maud Watters, Greg Mills

Creative Director Design

Hiten Bhatt

Senior Designer

Raphael O’Selle

Head Of Motion Graphics

Jeffrey Osborne

Production House

Rockhound

Director

Steve Clarke

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Campaign Proposition

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