Bâtard Dog Blood Donation Campaign | Clapboard Ad Archive

#BatardDonneur

Description

In December 2023, We Are Social France launched the #BatardDonneur campaign for Bâtard, a new French quarterly magazine dedicated to the world of dogs, aiming to raise awareness and promote dog blood donation through innovative social media engagement. This integrated campaign is built around a unique Instagram hashtag that transforms social content into a practical tool for veterinarians seeking local blood donors. Dog owners are encouraged to post pictures of their pets using the hashtag #BatardDonneur followed by their postcode, effectively registering their dogs in a volunteer blood donor database accessible to vets. Veterinarians can then search these localized hashtags to identify potential donors nearby and reach out directly via Instagram to arrange clinic appointments. This seamless digital activation not only leverages the strong community of dog lovers on Instagram but also bridges the gap between social media and real-world veterinary needs, enhancing the life-saving potential of canine blood donation networks. The campaign gains further traction through partnerships with popular French pet influencers such as lavie_de_sora, oxa_sake_staffies, and okatsuki_, who amplify its message and encourage participation across the platform. By combining social responsibility with an engaging, user-friendly digital mechanism, #BatardDonneur stands out as a forward-thinking initiative in the pets industry, showcasing how social media can be harnessed to support critical health causes within animal communities while promoting the Bâtard brand’s dedication to canine culture and care.

Credits

Client

Bâtard

Agency

We Are Social

Deputy General Manager

William Regitz

Creative Director

Nicolas Duménil

Art Director

Lucas Bogatchevsky

Copywriter

Alexandre Veillon

Strategic Planner

Jean: Baptiste Bourgeois, Kevin Pasquier

Account Management

Keren Muntlak

Head Of Influence

Fanny Bonodot

Junior Influence Manager

Marie Moalic

Newbiz Assistant

Juliette Debaye

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