The Kids’ Room: Helping Kiwis Navigate Big Financial Changes | Clapboard Ad Archive

The Kids’ Room

Description

Launched in 2019, The Kids’ Room is a compelling film campaign created for Bank of New Zealand by BBDO that beautifully captures the emotional journey of siblings Jasper and Willa as they face a significant life transition. Set against the backdrop of familiar family experiences, the narrative speaks directly to New Zealanders navigating pivotal financial moments, such as purchasing their first or next home. Through honest storytelling and relatable characters, the campaign emphasizes BNZ's role as a trusted partner committed to helping customers achieve their aspirations by being good with money. Utilizing a single media asset, The Kids’ Room effectively combines heartfelt content with clear brand messaging within the finance industry, reinforcing BNZ’s dedication to supporting financial milestones and dreams with empathy and expertise. This campaign strategically connects with audiences by highlighting the emotional dimension of financial decisions, making the brand’s promise both tangible and meaningful. Delivered in English, the film resonates deeply by focusing on the real-life impact of financial advice and planning, positioning BNZ as more than just a bank, but a facilitator of significant life changes and achievements.

Credits

Client

Bank of New Zealand

Agency

BBDO, Colenso BBDO, Auckland, New Zealand

Production House

FINCH

Media Agency

Mediacom

Music

Franklin Road

Photography

Alistair Guthrie

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Campaign Proposition

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