Bandeiras Brancas: Raise Awareness on Digital Neglect | Clapboard

Escape the algorithm

Description

Escape the algorithm is a compelling integrated campaign launched in 2024 by the NGO Bandeiras Brancas, a globally recognized organization with over 20 international awards for its impactful efforts against pedophilia and alcoholism. Developed collaboratively by the creative talents of Ricardo Montenegro, Partner and Creative Director at Tipz, and Brunno Barbosa of Mr. Da Vinci, this content-driven initiative spans digital, film, and content media, targeting audiences in Brazil, the United Kingdom, and the United States. The campaign serves as a critical public service announcement within the Health, Public Interest, and Public Utility sectors, emphasizing the urgent need for awareness and action regarding the digital neglect and absence of parental control that increasingly jeopardize the safety and well-being of children and adolescents. Through a single, powerful media asset, Escape the algorithm not only shines a light on these pressing issues but also draws attention to escalating violence in schools, connecting the dots between digital environments and real-world consequences. The campaign’s strategic messaging encourages parents, educators, and communities to recognize their pivotal role in safeguarding young people from the subtle and overt harms that unchecked digital exposure and societal neglect entail. By tapping into the universal concern for child safety and highlighting the intersection of technology, supervision, and social health, Escape the algorithm underscores Bandeiras Brancas’ commitment to fostering safer environments for future generations, positioning the organization as a leading voice in public advocacy and social responsibility on a global scale.

Credits

Client

Bandeiras Brancas, Movimento Bandeiras Brancas, Marcella Izzo

Agency

Mr. Da Vinci, Tipz

Creative Director

Ricardo Montenegro and Brunno Barbosa

Account Management

Lygia Bellotti

Copywriting

Ricardo Montenegro

Art Director

Brunno Barbosa

Production House

Mr. Da Vinci

Director

Brunno Barbosa

Pr Agency

Mr. Da Vinci

Press Officer

Stephanie Rodrigues

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Campaign Proposition

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