Protégez votre entreprise contre l'imprévu | Clapboard Ad Archive

Appointment

Description

In 2019, the Association GSC, a trusted entity in the finance sector, launched a poignant film campaign in France titled "Appointment" to raise awareness about the critical risk entrepreneurs face without adequate protection. Created by the ad agency Coriolink and directed by David Kitel, the film centers on Claire, an optimistic businesswoman who confidently looks towards her future until an unforeseen reality strikes—she must face bankruptcy, a fate that befalls over 50,000 entrepreneurs annually in France. Through Claire’s emotional journey, the campaign powerfully illustrates the isolation and anxiety entrepreneurs experience when confronting business failure without a safety net. The narrative evokes empathy by highlighting Claire’s concerns for her employees, clients, family, and friends, posing a vital question to viewers about their preparedness for such risks. For 40 years, the Association GSC has stood as a pillar of support, offering protection to entrepreneurs against the uncertainties of business loss, a solution initially developed through collaboration with Medef, CPME, and U2P. This campaign not only emphasizes the association’s mission—entrepreneurs protecting entrepreneurs—but also serves as a call to action for business leaders to proactively manage risk. Distributed via social media and display campaigns, the powerful storytelling and emotional resonance of "Appointment" underline the importance of comprehensive business protection, reinforcing the Association GSC’s role as a guardian for the entrepreneurial community. For further information, the campaign directs audiences to their website and contact channels, positioning the association as an accessible and essential resource for safeguarding entrepreneurial ventures in France.

Credits

Client

Association GSC

Agency

Coriolink

Production House

15 AOUT Productions

Art Director

Erwann Gauthier

Strategic Planner And Copywriter

Alexandre Martin

Film Director

David Kitel

Producer

Serge Castaldi

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